Category Archives: Attitudes & Behaviours

The difference between Cheap & Frugal Customers & how to deal with them

Today, many clients whether they are B2B (business) or B2C (consumer) are looking to save money. Why? Times are uncertain, markets and demographics are shifting, there is a wide variety of choice, and it’s much easier for buyers to make product comparisons and compare prices. It is said that we are currently under the influence […]

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Why cultivating the quality of Discernment leads to better sales outcomes

train-tracks-with-points to show discernment

In this busy, cluttered and complex world the ability to make good judgements is becoming increasingly important. That is why I have been encouraging myself and others to cultivate the quality of Discernment. What is discernment? Discernment is the quality of being able to grasp and comprehend what is obscure[1]. It comes from from Old […]

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The new ABC of Sales – Always Be Coaching

ABC always-be-coaching

Many of us may recall the 1992 film Glengarry Glen Ross that depicts two days in the lives of four real estate salesmen and how they become desperate when the corporate office sends a trainer, Blake, to “motivate” them by announcing that, in one week, all except the top two salesmen will be fired. Blake, […]

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How to create a positive buying experience

To attract new clients we need to create a positive buying experience for them. This usually involves a combination of marketing activities and a salesperson in the first instance. To retain clients we need to create another positive buying experience for them, and another and another, and another. This usually involves more than just the […]

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Sales Trend 6 – The Sales Curator™

12-sales-trends-2016-trend-six-the-sales-curator

Sales Trend 6 from the Barrett 12 Sales Trends for 2016 Report is ‘The Sales Curator™’. A new sales capability is required in this information overloaded world. No longer are salespeople seen as the purveyors of information they once were in the 20th century, 21st century salespeople now need to be experts at sifting and […]

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Women in Sales & Sales Leadership Research – Calling on you to be part of this project

women-in-sales-and-sales-leadership-research

Calling on women and men in sales and sales leadership roles to be a part of our Women in Sales & Sales Leadership Research. Ten years ago Barrett undertook specific research into women in sales, which underpinned Sue Barrett’s ‘Sell Like A Woman’ concept. The initial 2006/07 research project aimed to understand the experiences of […]

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Sales Trend 5 – The Way We Sell Around Here

Sales Trend 5 from the Barrett 12 Sales Trends for 2016 Report is ‘The way we sell around here’. The Sales Dream – A low cost, high performing sales force that delivers more sales at better margins to increasingly loyal customers. Sounds like some utopian vision. Not necessarily. This sales trend highlights the best practices […]

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The power of language and intent in Sales & Coaching

power-of-language-an-intend

For the last 5 weeks I have been working around Australia helping a major client get their sales leadership team ready to roll out their new Sales Strategy and Sales Process, their version of ‘the way we sell around here’. It’s been pretty exciting and extremely well received. Why? The language we are using is […]

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The vital life (& sales) skill of Reflection

the-vital-life-skill-of-reflection

As I sit at my desk writing this article I am reflecting on the past 4-5 weeks where sitting at my desk and taking time to think, ponder, and reflect on ideas, my team, my work, our strategy, our wellbeing and so on has been few and far between. On one hand I am grateful […]

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Sales Trend 4 – Sales & Marketing Unite

Marketing and Sales Unite

Sales Trend 4 of Barrett’s 12 Sales Trends for 2016 is Sales & Marketing Unite. For too many years there have been various degrees of finger-pointing and strained relations between the Sales and Marketing departments, and in too many cases open hostility. The ‘us and them’ approach has kept these two important disciplines at arms’ […]

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