Sharing our ideas and insights with the community
We are guided by our belief in ‘excellence through purposeful action’. Our public speaking and consulting services work brings Barrett’s talent, expertise and insight to the broader community. This community involvement is aimed at helping illuminate ethical sales practices and give insight into better work and personal practices around sustainable selling, resilience, people management, leadership, and emotional wellbeing. In particular, our director Sue Barrett, is passionate about supporting women in the community and business.
Just as Barrett helps salespeople and sales teams collaborate with buyers in new ways, so are we now helping people in roles such as marketing, procurement, teaching, accounting, science, human resources, government, not for profits, sportspeople, software programming, and IT as well as people in outplacement programs and job seekers to communicate and collaborate effectively with their internal stakeholders, partners and suppliers.
Our community partnerships include
Victorian institute of sport
Rokewood, Women’s Community Group
ANZ Banking on Women
Bayside Women’s Network
Glen Eira Business Women’s Network
Soroptimist Society, International Women’s Day
Glen Eira Council, International Women’s Day
Hudson Successful Women Series
BPW (Business and Professional Women)
WINBM (Women in Mortgage Business Network)
Women and Success Stories
Monash University Women’s Network Group
Are You Signal or Noise? The 5 Questions That Determine Who Wins in B2B
In 30 seconds The Problem: More than 60% of B2B buying decisions are shaped before a buyer ever calls you. We assessed 229 organisations. Three in four presented as noise. Their communication stated ...
LinkedIn Promises Visibility. So Why Does Its Ad Model Make SMEs Invisible?
In 30 seconds The Problem SMEs are paying tech giants for visibility and getting ghost leads in return. LinkedIn's algorithm rewards large budgets and starves small ones - producing leads that look ...
The Incumbent's Curse: You Earned Your Seat. Here Is How You Keep It.
In 30 seconds The Problem. Winning a B2B account triggers a dangerous psychological shift. Salespeople who operated with sharp curiosity during the sale get comfortable once signed. They stop diagnosing ...
Stop "Just Checking In": How to Follow Up Like a Trusted Advisor
In 30 seconds The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: "Just checking in." In one line, months of trusted advisor positioning ...
