Responsible Selling Was Always Right. Now It’s Required

In 30 seconds

Problem: Telcos face a fundamental shift as ACMA scraps industry self-regulation for a mandatory, directly enforceable standard, driven by high-pressure sales tactics and consumers sold plans they cannot afford.

The Shift: Penalties now reach $10 million or 30 per cent of turnover, with registration and deregistration powers attached. Responsible selling moves from aspiration to legal requirement.

The Solution: Organisations that already practise human-centred, ethical selling gain a structural head start. Responsible selling was always right. Now it is required, and the gap between the two has just become very expensive to ignore.