Barrett Sales Blog
The Barrett Sales Blog gives you free weekly access to knowledge, research, insight, case studies, and real life, practical experiences in the areas of sales, communication, culture, values, teams, people management and leadership.
Published since February 2007, the Barrett Sales Blog is designed for people who live by selling something whether you are in sales, business development, account management, customer service, management, marketing, business owners, HR.
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Barrett Sales Blog
Responsible Selling Was Always Right. Now It's Required: In 30 secondsProblem: Telcos face a fundamental shift as ACMA scraps industry self-regulation for a m&atory, directly enforceable st&ard,...
Top 5 Articles for H1 2026: In 30 secondsIn H1 2026, one thing has become impossible to ignore: buyers have changed how they find us long before we know they're looking. AI has made it faster than...
Why change sticks in some organisations and stalls in others: In 30 secondsProblem: Most training never survives contact with the daily job. Organisations invest in workshops, then wonder why behaviour...
Prospecting Without Proximity Does Not Convert: In 30 secondsProblem: Sales teams keep measuring call volume, but ANZ research shows 72 percent of the buyer's shortlist is set before a vendor is...
Your company account is talking. Your people are silent.: In 30 secondsThe Problem: Your company account is active, but the people who do the work are invisible where buyers actually decide. When...