Bolster your sales efficiency and effectiveness
For many, selling is treated as an action rather than what it is, a profession with clearly defined standards. As a result, most new salespeople are thrown in the deep end during sales induction. There is often no articulated sales processes and with nothing specific to follow, they must spend valuable time creating their own system. There is a better way.
Barrett works with organisations to calibrate the current level of sales and process capabilities. Through a series of in-field observations, interviews and workshops with sales teams and managers we deliver a report outlining the steps, our observations, suggestions and recommendations. We then work together to build new sales process maps ready to be used for recruitment, induction, training, coaching, performance reviews, self-help and succession planning.
Sales process mapping & design solutions
Sales process maps
Evidence from the field is used to create a sales process map for use during induction, sales training and sales coaching.
CRM analysis & alignment to sales process
Address CRM and sales misalignment by ensuring salespeople adopt CRM practices to support their sales efforts in the field on a consistent daily basis.
The buyer’s journey
Get in sync with your buyers and understand what makes them really tick by focusing on their individual pain points, needs, goals and challenges.
Design a buyer’s brief
To ensure a systematic and comprehensive analysis and understanding of the customer’s needs, priorities and expectations we help you design a Buyer’s Brief Form that is used in the pre, during and post client meeting phase to ensure the salesperson does not miss any opportunities and can better position solution options.
Sales Playbooks, Tools & Templates
Provide your sales team with a sales playbook, tools and templates that support them to advance opportunities from one stage to the next.
History of Sales Methodologies whitepaper
A dive into the last 150 years of sales methodologies, exploring how successful selling has changed over the years.
Ready to map and improve your sales processes?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Sales Market Segmentation
Industry: Building/Construction Type: Private/Medium size
Sales market segmentation made the difference to the approach to market with a much better prepared team and more efficient sales and marketing efforts.

The First 5 Minutes: How to Stop Sounding Like a Vendor
In 30 seconds The Problem: Most salespeople sabotage their credibility in the first five minutes. They over-apologise, fill time with aimless small talk, or launch straight into a pitch deck. The ...

Does Sales Have a Seat at Its Own C-suite Table?
In 30 seconds The Problem: Sales is handed strategy, not invited to shape it. Excluded from executive decisions, frontline teams default to discounting and deference - the very vendor mindset leadership ...

Your best salesperson isn't in Sales. And they don't even know they're selling
In 30 seconds The Problem: Most organisations train only their quota-carrying salespeople, leaving 80% of their commercial talent - engineers, delivery, product, operations - without the skills to ...

Landing on the Hudson - Again. Leading Through Disruption
In 30 seconds The Problem: Global instability - geopolitical tensions, oil volatility, supply chain pressure - is creating real uncertainty for leaders, sales teams, and client-facing professionals. ...
