Bolster your sales efficiency and effectiveness
For many, selling is treated as an action rather than what it is, a profession with clearly defined standards. As a result, most new salespeople are thrown in the deep end during sales induction. There is often no articulated sales processes and with nothing specific to follow, they must spend valuable time creating their own system. There is a better way.
Barrett works with organisations to calibrate the current level of sales and process capabilities. Through a series of in-field observations, interviews and workshops with sales teams and managers we deliver a report outlining the steps, our observations, suggestions and recommendations. We then work together to build new sales process maps ready to be used for recruitment, induction, training, coaching, performance reviews, self-help and succession planning.
Sales process mapping & design solutions
Sales process maps
Evidence from the field is used to create a sales process map for use during induction, sales training and sales coaching.
CRM analysis & alignment to sales process
Address CRM and sales misalignment by ensuring salespeople adopt CRM practices to support their sales efforts in the field on a consistent daily basis.
The buyer’s journey
Get in sync with your buyers and understand what makes them really tick by focusing on their individual pain points, needs, goals and challenges.
Design a buyer’s brief
To ensure a systematic and comprehensive analysis and understanding of the customer’s needs, priorities and expectations we help you design a Buyer’s Brief Form that is used in the pre, during and post client meeting phase to ensure the salesperson does not miss any opportunities and can better position solution options.
Sales Playbooks, Tools & Templates
Provide your sales team with a sales playbook, tools and templates that support them to advance opportunities from one stage to the next.
History of Sales Methodologies whitepaper
A dive into the last 150 years of sales methodologies, exploring how successful selling has changed over the years.
Ready to map and improve your sales processes?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Selling Better project for Lotus Filters delivers clear value proposition, competitive advantage and united, focused team
Industry: Hospitality Type: Private/SME
Building into the company's solid success to accelerate growth.

Are You Signal or Noise? The 5 Questions That Determine Who Wins in B2B
In 30 seconds The Problem: More than 60% of B2B buying decisions are shaped before a buyer ever calls you. We assessed 229 organisations. Three in four presented as noise. Their communication stated ...

LinkedIn Promises Visibility. So Why Does Its Ad Model Make SMEs Invisible?
In 30 seconds The Problem SMEs are paying tech giants for visibility and getting ghost leads in return. LinkedIn's algorithm rewards large budgets and starves small ones - producing leads that look ...

The Incumbent's Curse: You Earned Your Seat. Here Is How You Keep It.
In 30 seconds The Problem. Winning a B2B account triggers a dangerous psychological shift. Salespeople who operated with sharp curiosity during the sale get comfortable once signed. They stop diagnosing ...

Stop "Just Checking In": How to Follow Up Like a Trusted Advisor
In 30 seconds The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: "Just checking in." In one line, months of trusted advisor positioning ...
