Better leaders. Greater impact.
Leadership involves building and maintaining a high-performing team, especially sales leaders. Anything that detracts from a leader’s ability to build and guide a team also detracts from their performance as a leader.
Our leadership assessments measure leadership effectiveness, providing leaders with objective feedback on their leadership styles and the impact they have on people around them. We do this using a range of psychometric assessments designed to gather deep insight into the sales leader’s capabilities. This allows us to interpret the data and recommend what to do next in order to succeed as positive leaders of the future.
Leader assessment and development solutions
Our selection of world-leading leadership assessments produce valid, reliable and actionable results. Designed specifically for selection, career management, guidance and development purposes, Barrett’s Leadership and Sales Leadership Development Reports support you to assess and improve leadership performance before making positive changes in the areas most relevant.
At Barrett, we are committed to helping sales leaders and their people assess, understand and develop their capabilities as it relates to selling better. We have developed a range of behavioral and business assessments, and simulation processes and work with a range of proprietary psychometric assessments. Explore our sales assessments or sales benchmarking solutions.
Speak to us about your sales assessment needs
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best assessment solution for your business.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.

Your Buyers Are Researching You Right Now. What Do They Find?
In 30 seconds The Problem: Three in four ANZ B2B organisations are failing the shortlist test. Not because their product is inferior - because their digital footprint is noise, not signal. Buyers ...

The Three Disciplines You Are Running as One (And Why That Breaks Down)
In 30 seconds The Problem Most organisations treat Business Development, Prospecting and Digital Social Selling as the same job, run by the same people, measured the same way. They are not the same. ...

Why the Sequence Matters: Engage. Communicate. Then Earn the Right to Sell.
In 30 seconds The Problem Most organisations try to sell before they have earned the right to. They skip straight to outreach, proposals, and pitches - and wonder why buyers are not listening. It ...

Are You Signal or Noise? The 5 Questions That Determine Who Wins in B2B
In 30 seconds The Problem: More than 60% of B2B buying decisions are shaped before a buyer ever calls you. We assessed 229 organisations. Three in four presented as noise. Their communication stated ...
