Better leaders. Greater impact.
Leadership involves building and maintaining a high-performing team, especially sales leaders. Anything that detracts from a leader’s ability to build and guide a team also detracts from their performance as a leader.
Our leadership assessments measure leadership effectiveness, providing leaders with objective feedback on their leadership styles and the impact they have on people around them. We do this using a range of psychometric assessments designed to gather deep insight into the sales leader’s capabilities. This allows us to interpret the data and recommend what to do next in order to succeed as positive leaders of the future.
Leader assessment and development solutions
Our selection of world-leading leadership assessments produce valid, reliable and actionable results. Designed specifically for selection, career management, guidance and development purposes, Barrett’s Leadership and Sales Leadership Development Reports support you to assess and improve leadership performance before making positive changes in the areas most relevant.
At Barrett, we are committed to helping sales leaders and their people assess, understand and develop their capabilities as it relates to selling better. We have developed a range of behavioral and business assessments, and simulation processes and work with a range of proprietary psychometric assessments. Explore our sales assessments or sales benchmarking solutions.
Speak to us about your sales assessment needs
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best assessment solution for your business.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.

Are You Signal or Noise? The 5 Questions That Determine Who Wins in B2B
In 30 seconds The Problem: More than 60% of B2B buying decisions are shaped before a buyer ever calls you. We assessed 229 organisations. Three in four presented as noise. Their communication stated ...

LinkedIn Promises Visibility. So Why Does Its Ad Model Make SMEs Invisible?
In 30 seconds The Problem SMEs are paying tech giants for visibility and getting ghost leads in return. LinkedIn's algorithm rewards large budgets and starves small ones - producing leads that look ...

The Incumbent's Curse: You Earned Your Seat. Here Is How You Keep It.
In 30 seconds The Problem. Winning a B2B account triggers a dangerous psychological shift. Salespeople who operated with sharp curiosity during the sale get comfortable once signed. They stop diagnosing ...

Stop "Just Checking In": How to Follow Up Like a Trusted Advisor
In 30 seconds The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: "Just checking in." In one line, months of trusted advisor positioning ...
