Engage, Communicate, and Sell Better

Navigating change since 1995. Still pioneering. Still proven. Still building what works with clients.

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Everybody lives by selling something
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Get Your Seat at the Table

We help B2B and B2C businesses around the world get their seat at the table and keep it. We build sales and commercial capability that works, from navigating complex strategic deals to building consistent team performance to creating genuine customer-centric cultures.

Because everybody lives by selling something, we equip your entire commercial team to engage smarter, communicate with purpose, and close more deals.

Helping Businesses Get to the Table Since 1995: We’ve guided teams through every commercial shift – from the end of transactional selling to digital transformation to AI integration. 50,000+ professionals trained across 5 continents. Systems proven across market cycles and cultures.

Talk to us about getting your seat at the table

Where Teams Get Stuck

Today’s Sales and BD landscape is more complex than ever. Digital noise, AI tools, buying committees, and longer sales cycles have made getting your seat at the table harder – however human judgement and insight still win the room.

Blocked Access

  • Can’t reach decision-makers
  • Stuck with gatekeepers
  • Lost in buying committees
  • No path to economic buyers

Digital & AI Overload

  • Drowning in data, starving for insight
  • AI tools not delivering ROI
  • Can’t cut through digital noise
  • Technology without strategy

Value Articulation Gap

  • Selling features, not outcomes
  • Competing on price, not value
  • Can’t translate to business case
  • Stuck in transactional mode

Misaligned Teams

  • Sales, marketing, service disconnect
  • No unified value story
  • Mixed client messages
  • Wasted handoffs and silos

More Than Training. A Commercial Capability System

We don’t run workshops that disappear. We build lasting commercial capability that helps your team claim their seat at the table, developing the strategic relationship skills and capabilities that technology can’t replicate. Because selling is everybody’s business, from B2B enterprises to SMEs to complex B2C sales teams.

  • Strategic Access: Map stakeholder landscapes. Navigate buying committees. Reach economic buyers. For complex B2B deals
  • Client Engagement: Build high-value relationships. Turn transactions into partnerships. Increase retention and referrals. For B2B and complex B2C sales
  • Team Alignment: Unify commercial messaging. Embed repeatable systems. Deliver consistent results. For your entire commercial ecosystem – sales, marketing, service, leadership.

By partnering with Barrett you will be able to:

Lead with Impact

Develop leaders who inspire teams and drive performance. Lead and coach with strategies that create accountability and cultures where talent thrives and succeeds.

Build High-Performing Culture

Break down silos and strengthen collaboration. Master communication and emotional intelligence that turns internal alignment into competitive advantage.

Sell with Insight, Not Just Information

Accelerate sales outcomes and close better deals. Blend emotional intelligence with value-based methodology so your team operates as strategic advisors, not script-readers.

Equip Teams with Practical Tools

Move beyond theory. Deploy proven frameworks and tools that drive engagement, retain clients and talent, and deliver rapid, measurable results.

Craft Messages That Convert

Cut through noise with go-to-market strategies and value propositions that resonate. Develop messaging that connects with your audience and drives business outcomes.

Build Relationships That Last

Transform client interactions into enduring partnerships. Foster the trust and collaboration that leads to better financial and operational outcomes.

Built for Commercial Teams Worldwide

We work with teams across Australia, APAC, North & South America, Europe, and beyond, building the capability that gets them to the table and keeps them there.

From global corporates to ambitious SMEs, we work across your entire commercial ecosystem, because earning your seat at the table is everyone’s business.  C-suite Leadership • Sales Leaders • Marketing • Customer Success • Service Teams • L&D • Project Teams • Enterprise Teams

Sectors We Serve

  • Core Industries: Industrial & Manufacturing • Mining & Resources • Energy & Utilities • Construction & Engineering • Healthcare & MedTech • Wholesale & Distribution
  • Agriculture & Food: Agriculture & AgTech • Food & Beverage Manufacturing
  • Professional & Technology: Professional Services • Technology & SaaS • Financial Services • Telecommunications • Banking, Finance & Insurance
  • Public & Infrastructure: Government & Public Sector • Not-for-Profit & Social Enterprise • Logistics & Supply Chain • Property & Facilities
  • Complex B2C: High-Value Retail • Complex Service Sales • Membership Models • Relationship-Driven Sales

Talk to us about getting your seat at the table

What our clients are saying.

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Our Sales Blog

  • Image Alt: Sales Telemetry: Why Excellence Lives in 273 Micro-Steps

    Sales Telemetry: Why Excellence Lives in 273 Micro-Steps

    In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B ...

  • Image Alt: The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier

    The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier

    In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. ...

  • Image Alt: 31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever

    31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever

    In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...

  • Image Alt: Why Your Sales Playbook Needs a 2026 Upgrade

    Why Your Sales Playbook Needs a 2026 Upgrade

    In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...