By partnering with us, you’ll be able to see precisely where your strategy and operations are working, where they’re not, and give your leaders and your people one clear plan to fix it.

 

The Problem: You can tell buyers a great story, but if your strategy, process, people, and culture aren’t actually in sync internally, the story won’t hold under pressure.
The Shift: Where the CAA tells you how buyers see you from outside, the SSOA tells you how your operations function on the inside, across 17 core elements.
The Solution: We audit, benchmark, and report against all 17, then equip your leaders with a unified, AI-ready go-to-market strategy at a facilitated planning workshop.

Assess, Refine and Execute Your Sales Strategy

The Barrett Sales Strategy & Operations Model provides you and your people with a robust framework you can apply as part of your strategic and tactical day-to-day business operations. It lets everyone speak the same language with unified sales messaging and a unique value proposition, understand what strategies and tactics to apply and when, and gives leaders the knowledge and framework needed to lead sales teams and operations in an AI-shaped market.

How the Audit Works

  1. Audit – Comprehensive assessment across all 17 core elements, working directly with senior executives and all teams.
  2. Benchmark & Report – Findings and a detailed benchmark report, ahead of a 2-day planning workshop.
  3. Plan – Leaders leave with a clear, unified, AI-ready go-to-market strategy: models, tools, tactics, metrics.
  4. Re-Audit – Strategies have an 18 to 24 month working life. We recommend a re-audit on that cycle.
  5. Pulse Reports – A lighter check-in between full re-audits, confirming messaging and plans are being applied in the field.

Our sales strategy and operations audit

Frequently Asked Questions

  1. How long does the audit take?
    The audit and benchmark report lead into a 2-day workshop; total timeline depends on your organisation’s size. We’ll scope this together.
  2. What if our last strategy is more than 2 years old?
    It’s very likely already out of step with how buyers now research and decide.
  3. What happened to Sales System Reviews?
    Sales System Reviews has been folded into this audit. Its four review categories, Strategy, Process, People, and Culture, are exactly the four pillars the 17 core elements above are organised under

How This Differs From Our External Audit (CAA)

The SSOA is internal: how your strategy and operations function. The CAA is external: how buyers experience you before they speak to you. Most organisations benefit from both.

Ready to audit and realign your sales operations?

Talk to us, your selling better advisory team, and we’ll be able to advise you on the best service for your needs.Contact Us

Barrett’s Sales Strategy & Operations Model ©

We use our world class Selling Better Sales Operating System to undertake all audits. This enables us to effectively assess, benchmark, develop and implement focused sales strategies, build robust sales processes and develop world class sales teams – all supported by a Perpetual Learning Environment (PLE).

This results in focused action plans and quicker deployment of the right actions to help you sell better, even in very tough markets.

Case Study

Total Sales Team Turnaround

Industry: Pharmaceutical Type: Public

Outstanding transformation from rapidly declining sales and share price due to a range of reasons to an 8% sales growth and trending upwards in a challenging market, with new business flowing in.

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