An ethical, effective approach to sales
We are a business consulting and education firm working with customers to create thriving sales cultures – with ethics and sustainability at its core.
Since opening our doors in 1995, we have worked with people and organisations – across the private, public, not for profit and government sectors – who challenge themselves to be extraordinary. Whether you’re a small business or a large organisation, our approach helps overcome the complexities of selling in the 21st century to attract real, sustainable sales results, even in the toughest markets.
For each client, we carefully curate the best solution to support the organisation, their leaders, teams, people and the wider community, helping to achieve better, faster, more enduring results.
A selection of our firsts
We were the first in Australia to obtain selling a university qualification (SUT).
We built one of the first and most comprehensive sales strategy & operations model and audit process.
We produced the world’s first sales competency dictionary.
We launched the Selling Better Movement and Manifesto in 2018.
The Selling Better Movement
The Selling Better movement are an ethical and human-centred selling ethos underpinned by a practical selling philosophy and adaptive sales strategy and operating system.
We have created it with the hope to help people understand that there’s a better way of doing business.
A way in which we can all be prosperous.
When put into practice it supports sales teams and the broader business to create genuine client centric cultures, deliver competitive sales strategies, build and retain profitable client relationships, and find new uncontested markets while minimising risk.
To learn more, visit SellingBetter.com
The Moral Case for Decarbonising Sales Operations
Sales trend 1 of the Barrett 12 Sales Trends Report for 2022 is the moral case for decarbonising sales operations. This is a condensed version of Sales Trend 1, to read the original version you can ...
Ch-ch-ch-ch Changes… why it pays to be an early adopter & change agent
Welcome to 2022. Each year I write a reflection piece on achieving another year in business. On 9th January 2022, we celebrated 27 years, and I couldn’t think of a more appropriate theme than David ...
12 Sales Trends for 2022 - The event
On Thursday 2nd December we launched our 12 Sales Trends Report for 2022 - Decarbonising Sales Operations. A panel of experts in different fields discussed some of the topics in the report and contributed ...
Selfishness is NOT next to godliness: An Antidote to Corruption
The 9th of December is International Anti-corruption Day, and corruption is rife at the moment. When you have senior politicians and business leaders downplaying their corruption as business as usual, ...