Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MD
Jobst Schmalenbach
IT, Geek & General Manager
Jens Hartman
MD
Hannah Williamson
Client Services
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
The Generational Buying Committee
In 30 seconds The Problem: The B2B buying decision is no longer one person's to make. The average committee now runs to 13 or more stakeholders, each researching independently, and around 71% of ...
Your Buyers Are Researching You Right Now. What Do They Find?
In 30 seconds The Problem: Three in four ANZ B2B organisations are failing the shortlist test. Not because their product is inferior - because their digital footprint is noise, not signal. Buyers ...
The Three Disciplines You Are Running as One (And Why That Breaks Down)
In 30 seconds The Problem Most organisations treat Business Development, Prospecting and Digital Social Selling as the same job, run by the same people, measured the same way. They are not the same. ...
Why the Sequence Matters: Engage. Communicate. Then Earn the Right to Sell.
In 30 seconds The Problem Most organisations try to sell before they have earned the right to. They skip straight to outreach, proposals, and pitches - and wonder why buyers are not listening. It ...
