Sue Barrett and the Barrett team deliver keynotes that weave neuroscience, psychology, philosophy, business, economics, and sociology into one system for engaging, communicating, and selling better.
- The Problem: Most sales conferences are expensive, time-consuming to organise, and forgettable, a day away from the desk that doesn’t change how anyone actually sells once they’re back at it. Most keynote speakers offer tips and tricks, isolated techniques with nothing holding them together.
- The Shift: Selling isn’t a bag of tips and tricks. It’s a system, shaped by neuroscience, psychology, philosophy, business, economics, and sociology, all working together. A keynote only earns its cost if it shows people that system, not just another technique to bolt on.
- The Solution: We understand selling as a system, not a collection of tips and tricks, and bring systems thinking to every keynote we design, with a clear logic thread and a result in mind, not just content to fill a timeslot.
A good keynote gives people something to talk about on the way home. A great one changes how they talk to their next client.
How We Deliver: From a Single Keynote to a Fully Designed Conference
- Standalone Keynote – A single, focused session built around one of the topics above, or customised to your event.
- Conference Design – We help you rethink and reimagine why and how you run your sales conference, not just what’s said from the stage. We design the whole event around a clear logic thread and an engaging storyline that systematically builds toward your desired result, so people leave with a shift in thinking, not just a day away from the desk.
- Simulation Exercises & Group Activities – Hands-on exercises that put the keynote’s thinking into practice in the room, so people experience the shift, not just hear about it.
- Role Plays & Case Studies – Real or realistic scenarios your people work through together, turning the keynote’s ideas into something they’ve already practised before they’re back at their desk.
This means we can design the whole conference experience around your keynote, not just deliver the speaking slot and leave.
Let’s talk about where sales is going.
Our keynotes are built on the same research and systems thinking underpinning everything Barrett does:
- Are You Signal or Noise? – what 229 ANZ businesses taught us about getting chosen before anyone ever speaks to them
- The Fluency Trap – why AI made everyone sound convincing, and what that means for selling, trust, and discernment in business and beyond
- Selling is a Team Sport – why selling is everybody’s business
- Why Smart Businesses Still Lose Deals, Clients and Talent
- Selling Has Changed. Have You? – the latest shifts in B2B sales
- Human + Digital: The New Craft of Hybrid Engagement
- Same Room, Different Worlds – sell better across generations
- Bid Teams Belong in the Boardroom, not just the back room
- When Technical Brilliance Meets Commercial Impact
- Sell Like a Woman – why every savvy business leader should
- The Room Reads People, Not Prompts – the human edge
- Selling Is a System, Not a Bag of Tricks – why technique without structure never lasts
We can also do bespoke topics as requested.
“Barrett’s Sales System, tools, resources and education give us the ability to innovate, navigate and grow our business. Sue is a future thinker highly tuned to the operating environment, an absolute specialist in sales.”
Andrew Smith, Head of Sales, Rural Bank
“The sales teams have had some of the best two months in the all-time history of the division. Despite finishing the year down on volume by 6%, we increased sales revenue by 16% and profitability by 15%.”
Guy Calcagno, Vice President Global Sales, ACG Films & Foils
- Why does a sales keynote need neuroscience, philosophy, and sociology?
Because selling isn’t just technique, it’s human behaviour, shaped by how people think, decide, and relate to each other. Treating it as one isolated skill is exactly why most sales training doesn’t stick. - Can sessions be customised to our industry or audience?
Yes, every keynote is shaped around your audience and what you’re actually trying to achieve. - Do you speak specifically on women in sales?
Yes, Sue Barrett’s Sell Like a Woman keynote is one of our most requested, drawing on more than three decades in sales leadership. - How is this different from a training workshop?
A keynote shifts thinking and sparks conversation at scale. Sustained capability building happens through our Sales Training and Leader as Coach programs.
Ready to pump up your next conference or sales event?
Talk to us, your selling better advisory team, and we’ll be able to advise you on the best topics for your needs.
Case Study
Sales Market Segmentation
Industry: Building/Construction Type: Private/Medium size
Sales market segmentation made the difference to the approach to market with a much better prepared team and more efficient sales and marketing efforts.
Your Buyers Are Researching You Right Now. What Do They Find?
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