Assess and re-architect your sales operations
Leading and managing a sales team and its operation involves managing a complex variable system that requires constant attention and considered action. Throwing salespeople in the deep end and expecting them to sell better with no clear strategy, value proposition and articulated sales process, or limited training and support is madness.
We work with CEOs and sales leaders to conduct a rigorous sales system review that will identify sales performance strengths and gaps. Using the data gathered, we provide focused sales strategies that give sales teams and their buyers’ orientation and direction. This includes visible, tangible sales frameworks and meaningful, customised training, our 70:20:10 learning model, and coaching ready to transform every customer experience and unlock new revenue opportunities.
The Barrett Sales System Review
Strategy review
Includes sales strategy, sales messaging, value propositions, stories, market segments and go-to-market action plans.
Process review
Includes sales processes, sales force structure, sales leadership framework, minimum sales standards of sales excellence and buying-selling-delivery value chain.
People review
Includes salespeople’s capabilities, accountabilities & KPIs, sales training content, L&D framework and program delivery, sales leaders’ capabilities in sales management and sales coaching.
Culture review
Includes fostering Selling Better cultures and improving the customer experience.
Complete review
For an all-encompassing review, explore our sales strategy audit & review solution.
Ready to rethink your sales strategies?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
Barrett’s Sales Strategy & Operations Model©
We use our world class Selling Better Sales Operating System to undertake all reviews. This enables us to effectively audit, benchmark, develop and implement focused sales strategies, build robust sales processes and develop world class sales teams – all supported by a Perpetual Learning Environment (PLE).
This results in focused action plans and quicker deployment of the right actions to help you sell better and win more, often in very tough markets.
Case Study
Selling Better project for Lotus Filters delivers clear value proposition, competitive advantage and united, focused team
Industry: Hospitality Type: Private/SME
Building into the company's solid success to accelerate growth.

The Three Disciplines You Are Running as One (And Why That Breaks Down)
In 30 seconds The Problem Most organisations treat Business Development, Prospecting and Digital Social Selling as the same job, run by the same people, measured the same way. They are not the same. ...

Why the Sequence Matters: Engage. Communicate. Then Earn the Right to Sell.
In 30 seconds The Problem Most organisations try to sell before they have earned the right to. They skip straight to outreach, proposals, and pitches - and wonder why buyers are not listening. It ...

Are You Signal or Noise? The 5 Questions That Determine Who Wins in B2B
In 30 seconds The Problem: More than 60% of B2B buying decisions are shaped before a buyer ever calls you. We assessed 229 organisations. Three in four presented as noise. Their communication stated ...

LinkedIn Promises Visibility. So Why Does Its Ad Model Make SMEs Invisible?
In 30 seconds The Problem SMEs are paying tech giants for visibility and getting ghost leads in return. LinkedIn's algorithm rewards large budgets and starves small ones - producing leads that look ...
