Sue Barrett is a featured writer on a regular (weekly) basis for some of Australia’s most prominent business media outlets

Won the 1997 Telstra and Victorian Government Small Business Award.

Built the first Australian multi-level Sales Competency Dictionary based on Australian and International research.

Psychometrically profiled 80,000+ people in sales, business development and leadership.

Trained and coached 100,000+ sales people and sales managers in sales strategy, sales behaviours, selling skills, sales psychology and sales.

Mapped 100+ different sales roles from senior management to internal sales

Put the profession of Selling on the University Agenda for the first time with the Barrett Sales Essentials Program now.

Write a weekly blog.

Produced and publish the annual Barrett 12 Sales Trends Report

Publishes a range of e-books, whitepapers and articles on Selling in the 21st Century (topics include: sales philosophy & culture; sales.

Sue Barrett has run the Barrett Business Education Scholarship for the Victorian Institute of Sport ACE (athlete career and education)…

Created the online sales education platform

Extensive Portfolio

Barrett’s portfolio  in the sales environment covers every aspect of all forms of selling, customer relationship and sales management, including:

  • Sales Consulting
  • Sales strategy
  • Sales leadership mentoring
  • Sales force design and blueprints for development and selection
  • Sales leadership and salespeople psychometric assessments for selection & development
  • Sales organisational structure
  • Sales force incentives and right-sizing
  • Sales metrics and performance standards
  • Sales & customer perception research and mapping
  • Sales, account management and sales management tools and systems
  • Sales coaching
  • Sales management financials, process and performance management skills
  • A full suite of training modules & programs across the sales, service, account management & sales leadership spectrum
  • A range of online competency & skills assessment questionnaires for sales, sales coaching and sales leadership

A selection of our firsts


We were the first in Australia to obtain selling a university qualification (SUT).


We built one of the first and most comprehensive sales strategy & operations model and audit process.


We produced the world’s first sales competency dictionary.


We launched the Selling Better Movement and Manifesto in 2018.

We love numbers


Speak to us about your needs.

Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.

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