A custom approach for results that stick
Change equals opportunity. Yet with change comes resistance and a whole host of challenges. At Barrett, we understand the conundrum of developing salespeople to a minimum standard of excellence while ensuring that investment in strategy, process improvement, training and other support activities provides not only an attractive return, but more importantly, produces sustainable results.
Our Selling Better approach includes effective change management programmes, calibrated and customised to each situation and delivered incrementally over time so our clients achieve maximum, lasting effect.
Sales transformation programs and services
Change management project plans and management
We efficiently plan and orchestrate your change initiatives, building a true commitment to change across all facets of your organisation.
Learning and development plans
Build mastery across the business by continuously developing the skills your people need to perform at their very best.
Sales strategy
Clear and unambiguous sales strategies and go-to-market action plans that clearly align your people and processes.
Market segmentation
Market segmentation and competitive profiling to position and differentiate your company while highlighting your competitive advantage.
Communication plans
Deliver clear, consistent and effective communications across the organisation to enable real, lasting change.
Realise the full potential of your sales transformation.
Talk to us, your selling better advisory team, for advice and guidance on your sales culture transformation.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Case Study
Total Sales Team Turnaround
Industry: Pharmaceutical Type: Public
Outstanding transformation from rapidly declining sales and share price due to a range of reasons to an 8% sales growth and trending upwards in a challenging market, with new business flowing in.
Stop "Just Checking In": How to Follow Up Like a Trusted Advisor
In 30 seconds The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: "Just checking in." In one line, months of trusted advisor positioning ...
How to Keep Your Seat When Procurement Enters the Room
In 30 seconds The Problem: After months of strategic selling, the deal lands on a procurement officer's desk whose mandate is to commoditise your offering and drive the price down. Salespeople either ...
The Strategic Pushback: Why Saying 'No' Earns You the Right to Be There
In 30 seconds The Problem: Clients routinely test sales professionals with compressed timelines, unjustified discounts, or requests to strip down the solution. Most salespeople fold, fearing the ...
How to Survive the "Silent Assassin" in Your Next Client Meeting
In 30 seconds The Problem: In buying committee meetings, sales professionals instinctively focus on the engaged, enthusiastic stakeholders and avoid the quiet, sceptical ones. That sceptic - the ...
