A collection of interviews of recent times in varied topics, featuring our MD, Sue Barrett, as interviewer or interviewee.
Who is really paying for that $2 T-shirt
December 10, 2020 Sue spoke with Mitchell’s Front Page on The Pulse FM about the the need for businesses to be more accountable for their supply chains.
Who do we believe when everyone’s a Covid expert?
January 2021. Sue was interviewed by Glenn Johns for the Breakfast Show on 4KZ radio about the issue of missinformation and discussed what we ca do to make informed decisions.
What will traditional educational look like going forward?
January 2021. Sue spoke with Damien Fisher from Loving Life FM about the accelaration of changes in traditional classroom education brought about by the lockdowns.
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Why change sticks in some organisations and stalls in others
In 30 seconds Problem: Most training never survives contact with the daily job. Organisations invest in workshops, then wonder why behaviour reverts within weeks, assuming the fault lies with the ...
Prospecting Without Proximity Does Not Convert
In 30 seconds Problem: Sales teams keep measuring call volume, but ANZ research shows 72 percent of the buyer's shortlist is set before a vendor is contacted, and the day-one shortlist wins the deal ...
Your company account is talking. Your people are silent.
In 30 seconds The Problem: Your company account is active, but the people who do the work are invisible where buyers actually decide. When a buyer researches the person calling them and finds a thin ...
The Generational Buying Committee
In 30 seconds The Problem: The B2B buying decision is no longer one person's to make. The average committee now runs to 13 or more stakeholders, each researching independently, and around 71% of ...
