A collection of interviews of recent times in varied topics, featuring our MD, Sue Barrett, as interviewer or interviewee.
Who is really paying for that $2 T-shirt
December 10, 2020 Sue spoke with Mitchell’s Front Page on The Pulse FM about the the need for businesses to be more accountable for their supply chains.
Who do we believe when everyone’s a Covid expert?
January 2021. Sue was interviewed by Glenn Johns for the Breakfast Show on 4KZ radio about the issue of missinformation and discussed what we ca do to make informed decisions.
What will traditional educational look like going forward?
January 2021. Sue spoke with Damien Fisher from Loving Life FM about the accelaration of changes in traditional classroom education brought about by the lockdowns.
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LinkedIn Promises Visibility. So Why Does Its Ad Model Make SMEs Invisible?
In 30 seconds The Problem SMEs are paying tech giants for visibility and getting ghost leads in return. LinkedIn's algorithm rewards large budgets and starves small ones - producing leads that look ...
The Incumbent's Curse: You Earned Your Seat. Here Is How You Keep It.
In 30 seconds The Problem. Winning a B2B account triggers a dangerous psychological shift. Salespeople who operated with sharp curiosity during the sale get comfortable once signed. They stop diagnosing ...
Stop "Just Checking In": How to Follow Up Like a Trusted Advisor
In 30 seconds The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: "Just checking in." In one line, months of trusted advisor positioning ...
How to Keep Your Seat When Procurement Enters the Room
In 30 seconds The Problem: After months of strategic selling, the deal lands on a procurement officer's desk whose mandate is to commoditise your offering and drive the price down. Salespeople either ...
