The Problem: Salespeople in new roles are often given little guidance, so they build their own shortcuts and workarounds just to get through the week, and that knowledge walks out the door when they leave.
The Shift: A central, well-maintained playbook turns individual trial-and-error into organisational knowledge everyone can use.
The Solution: We build your sales university library, a single, structured home for the process, tools, templates, and resources your team needs to sell well, consistently.
Our playbook, tools and resource solutions
What We Do
- Sales University Library – Often built on top of your sales process map, we help you create your own sales “university” library: playbook, knowledge, systems, procedures, tools, and resources, underpinned by the behaviours expected at each step.
- Operations & Adoption Review – We review the sales systems, processes, tools, templates, and documentation you already have, to see what’s in place, what’s actually being practised in the field, and what’s missing.
FAQ
- Is this a one-off, or does it need maintaining? A playbook only stays useful if it’s maintained. We recommend a regular review cycle, not a one-off build
Ready to build a sales ‘university’ library?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Total Sales Team Turnaround
Industry: Pharmaceutical Type: Public
Outstanding transformation from rapidly declining sales and share price due to a range of reasons to an 8% sales growth and trending upwards in a challenging market, with new business flowing in.

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