Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why
In 30 seconds Key Takeaways: The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of decision-makers under 40 favour email and text for initial ...
Join Our Webinar: Beyond the Hype - Mastering AI for Real-World Business Success
Join Our Webinar: Register Here As Barrett Consulting celebrates 30 years of pioneering change and helping people engage, communicate, collaborate, and sell better, AI represents the biggest transformation ...
Rebel Rebel Modern Love: Building Customer Loyalty Through Empathy & Trust
In 30 seconds Key Takeaways: The Problem: Automation is eroding human connection. Research shows 68% of customers leave because they feel companies don't care, not due to product issues or price. The ...
The AI Wild West: Why Most Teams Are Only Dabbling (& How To Fix That)
In 30 seconds Key Takeaways: The Problem: Most B2B teams are dabbling with AI but lack confidence in using it effectively. Without clear government regulation, businesses need practical frameworks ...
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