Your Clients Don’t Want Your Product (And Why That’s Great News)
In 30 seconds Nobody wants a mortgage: they want a home. Nobody wants insurance: they want peace of mind. This truth applies to almost every product: clients don’t want what you sell, they want ...
NES Outshines NPS: The Key to Customer Loyalty in 2025
In 30 seconds The Net Easy Score (NES) has stepped out of the Net Promoter Score’s (NPS) shadow, becoming the key to customer loyalty in 2025. NES measures how easy it is to resolve issues or complete ...
Rebel Rebel Resilience: Bowie’s Blueprint for Thriving Under Pressure
In 30 seconds David Bowie’s fearless reinvention inspires sales leaders and teams to thrive under pressure. Betrayed by manager Tony Defries and stuck in a post-Let’s Dance slump, Bowie pivoted ...
Apple’s Call Screening: A Game-Changer for Smarter Prospecting in Sales & PR
In 30 seconds Apple’s iOS 26 call screening feature, requiring callers to state their name and purpose before the phone rings, is reshaping cold calling. With over half of Australia using iPhones, ...
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