A collection of interviews of recent times in varied topics, featuring our MD, Sue Barrett, as interviewer or interviewee.
Who is really paying for that $2 T-shirt
December 10, 2020 Sue spoke with Mitchell’s Front Page on The Pulse FM about the the need for businesses to be more accountable for their supply chains.
Who do we believe when everyone’s a Covid expert?
January 2021. Sue was interviewed by Glenn Johns for the Breakfast Show on 4KZ radio about the issue of missinformation and discussed what we ca do to make informed decisions.
What will traditional educational look like going forward?
January 2021. Sue spoke with Damien Fisher from Loving Life FM about the accelaration of changes in traditional classroom education brought about by the lockdowns.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
Your Buyers Are Researching You Right Now. What Do They Find?
In 30 seconds The Problem: Three in four ANZ B2B organisations are failing the shortlist test. Not because their product is inferior - because their digital footprint is noise, not signal. Buyers ...
The Three Disciplines You Are Running as One (And Why That Breaks Down)
In 30 seconds The Problem Most organisations treat Business Development, Prospecting and Digital Social Selling as the same job, run by the same people, measured the same way. They are not the same. ...
Why the Sequence Matters: Engage. Communicate. Then Earn the Right to Sell.
In 30 seconds The Problem Most organisations try to sell before they have earned the right to. They skip straight to outreach, proposals, and pitches - and wonder why buyers are not listening. It ...
Are You Signal or Noise? The 5 Questions That Determine Who Wins in B2B
In 30 seconds The Problem: More than 60% of B2B buying decisions are shaped before a buyer ever calls you. We assessed 229 organisations. Three in four presented as noise. Their communication stated ...
