Why change sticks in some organisations and stalls in others

In 30 seconds

Problem: Most training never survives contact with the daily job. Organisations invest in workshops, then wonder why behaviour reverts within weeks, assuming the fault lies with the training content or the learner’s motivation.

The Shift: Research points elsewhere. The single biggest predictor of whether learning sticks isn’t the course, it’s whether the immediate manager reinforces it afterwards. Call centres already run on a rhythm built for this, continuous coaching, clear standards, short distance between leader and work, which is why change takes there without a push.

The Solution: Involve managers before learners, build a recurring rhythm rather than a one-off event, and measure … read more by subscribing.