What’s in a relationship?
The term ‘Relationship Selling’ is often bandied about by sales managers and sales people without properly defining what it really means.I often hear “We are in relationship selling” or “We need relationship sales people” however what I do not hear being asked is:
- What type of relationship are we talking about?
- What type of relationship are we looking for?
- What do we mean by relationship selling anyway?
Relationship selling happens in any place where relationships are important. Thus when a husband and wife are negotiating about something, they will be more successful if they both consider the relationship as well as whatever it is …
What’s in a relationship? Read Post »