engage-communicate-and-sell-better

Engage, Communicate, Sell Better: What Each Generation Brings To The Table

By / / AI & Data, Business Growth, Entrepreneurship, Life Skills, Sales Strategy, Value Proposition & Value Add

In 30 seconds

The Problem: Organisations often treat generational difference as a gap to manage rather than a resource to draw on, leaving experience and digital fluency siloed instead of combined.

The Shift: Knowledge is no longer gated by age or seniority, so the real advantage now lies in judgement, knowing what to do with information everyone can access, built through genuine two-way learning across generations.

The Solution: Create environments where younger digital fluency and experienced pattern recognition are exchanged in both directions, so engage, communicate and sell better works across the whole table, not just the senior end of it..

Engage, Communicate, Sell Better: What Each Generation Brings To The Table Read Post »

The Power of a Value Proposition

By / / Sales Strategy, Sales Tips, Value Proposition & Value Add

Many businesses and their sales teams are finding that they -or more importantly what they offer- are being lumped into the same basket as their competitors with customers perceiving little difference between each supplier in their respective categories. Often researching online, customers trawl through website after website comparing the latest offerings, making up their own minds about who and what they want with little or no help of the supplier companies. This perceived similarity leads to one variable becoming the main point of difference and negotiation: …

The Power of a Value Proposition Read Post »

Delivering Real Value beyond Product & Price

By / / Attitudes & Behaviours, Brand & Reputation, Business Acumen, Competition, Sales Forecasting, Sales Measures - Inputs & Outputs, Value Proposition & Value Add

In December 2012, we published the 12 Sales Trends Report for 2013 and released a brief summary of each trend. This month we are focusing on the Sales Trend “Delivering Real Value beyond product and price”.

For many years most of a product’s value came from the production processes that converted raw material into useful forms. Now real value is coming from supply chain logistics, partnership agreements, overall business improvements, shared innovations, technological improvements, styling features and other attributes that only people can create.

In the 21st Century the intangible is now more …

Delivering Real Value beyond Product & Price Read Post »

Procurement & Value Managed

By / / Customer Service, Procurement, Sales Culture, Value Proposition & Value Add

‘Procurement & Value Managed’ was voted as the Number 8 for Sales Trends for 2011. In 2011 we are seeing the development, thinking and sophistication of the Procurement Profession accelerate. This progression will surely see procurement on the front foot of supply chain management. Around 60 percent of major global corporations now have Procurement and Supply at the executive table alongside sales, marketing, finance, production, HR, IT, etc. Security of supply, environmental credentials, sustainable business practices, integrative processes and business cases will be up for discussion at the executive …

Procurement & Value Managed Read Post »

The Yin Yang of Selling

By / / Sales Assessments, Sales Leadership, Sales Relationships, Sales Skills, Sales Talent, Value Proposition & Value Add

In the 20th century the emphasis on B2B selling had a distinct aggressive ring to it. So much so, that you could walk down the halls of many businesses and think that you were involved in big game hunting. Many of these teams saw selling as an extreme sport, or more precisely, Big Game Fishing or Hunting.

  • Customers were ‘Targets’.
  • Getting a sale was referred to as ‘the Kill’.
  • Customers were regarded as objects to be possessed or trophies to be placed in their cabinet; to be shown off and admired (perversely so) like stuffed animal heads on the wall.

Little regard was really …

The Yin Yang of Selling Read Post »

Price is what you pay. Value is what you get.

By / / Ethics & Values, Procurement, Sales Skills, Value Proposition & Value Add

I recently had the pleasure of attending and speaking at the 6th CIPS Australasia Annual Conference for the procurement profession. It was my third invitation to speak at a CIPSA event in my capacity as a professional representing the sales profession. The theme for this conference was ‘Managing Volatility’. A key message I gleaned from the conference was Value Management rather than the narrow band width of Cost Management.

Don’t get me wrong, the Procurement Profession is still interested in cost, however, there was a distinct awareness about ‘

Price is what you pay. Value is what you get. Read Post »

Are you ready for Sustainable Selling?

By / / Ethics & Values, Procurement, Sales Relationships, Strategy, Value Proposition & Value Add

Sustainable Selling was voted by you as the number 10 Sales Trend for 2010. With the green agenda comes Sustainable Selling. More and more questions are being asked by many about how we can best manage this relationship now and for future generations?

I recently attended and spoke at the 6th ourS Australasia Annual Conference (peak industry body for the Procurement Profession) where Sustainability was well and truly on the agenda. The conference theme, ‘Managing Volatility’, had a range of national and international speakers presenting on how we manage and guarantee supply in an ever …

Are you ready for Sustainable Selling? Read Post »

Is internal competition eating away at your sales results?

By / / Attitudes & Behaviours, Ethics & Values, Performance Management, Sales Culture, Sales Leadership, Sales Management, Sales Relationships, Sales Talent, Self Development, Strategy, Success, Teamwork, Value Proposition & Value Add

Many sales cultures are traditionally based on respect for authority, status and success, and encouraging competitive, challenging and achievement-oriented atmospheres. Although this is not true for all businesses, especially in the 21st Century! There are a growing number of businesses adopting more collegiate, lead team approaches. However, despite different types of cultures, sales performance and results are usually derived from the efforts of individuals. Harnessing those individual efforts to achieve synergy (the sum is greater than its individual parts) is a key task of management, yet so many get it wrong. Let’s take a look …

Is internal competition eating away at your sales results? Read Post »

Scroll to Top