consistency

Better to Be Consistent Than Feared or Loved

In 30 seconds

Leaders who maintain predictable and consistent approaches foster trust and safety within their teams. While charismatic leadership might seem appealing, it’s the discipline of being clear, transparent, and consistent that drives team success. Psychological safety and strong communication are also crucial as people feel more comfortable expressing concerns and collaborating openly. Authenticity and a focus on team success over individual outcomes further strengthen leadership effectiveness. Consistency is the key to building strong, cohesive teams.

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Are They Ready to Lead?

In 30 seconds

Promoting salespeople to managing positions without upskilling them appropriately is like putting someone who is great at cooking for their family in charge of a full-scale restaurant kitchen.

When top salespeople are promoted to leadership positions, they need a different skillset to be successful in this new role, like conflict resolution, coaching, delegation and empowerment, and strategy.

Sales leadership is not just another obvious step up the sales career ladder. It’s a transition into an entirely different role.

In 2 minutes

When an employee moves to a different department or needs to operate new equipment or software, upskilling them through training is …

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The Silent Coach

We’ve all seen the Business Development Managers (BDMs) who talk the talk of prospecting: they attend conferences, absorb sales advice, and quote best practices. Yet, when it’s time to act – to pick up the phone and engage – they hesitate. As a result, their skills remain untapped, opportunities slip by, and their potential goes unrealised.

This scenario finds a surprising parallel in the world of sales management. Consider a sales manager, equipped with coaching skills and development tools, overseeing a team poised for support. This setup holds tremendous potential to unlock greatness within the team. However, much like the BDM …

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Striking Balance – Barrett’s 12 Sales & Business Trends for 2024

In December 2023 we published Barrett’s 12 Sales & Business Trends for 2024. This is a summary of that report, in case you missed it.

For decades, the business world has been dominated by what looked like opposites to choose from. You could be a hunter or a gatherer, a manager or a leader.

These concepts have been pitched to the business community as opposing and mutually exclusive choices, forcing a binary mindset. These polarisations don’t apply to modern businesses and sales operations – and they haven’t served us well for some time now.

In 2023 we’ve worked with businesses across industries and …

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Customer centric sales teams and people

The Cultural Shift in Salespeople

In 20 seconds

Today’s sales need a customer-centric makeover. Traditionally focused on transactional deals, salespeople must now prioritise understanding customer needs and building relationships. This requires emotional intelligence, collaboration, and a focus on long-term value. Sales leaders must guide this shift by identifying skill gaps, providing training, and fostering a customer-centric culture. This empowers salespeople to thrive in the new era of sales.

In 2 minutes

Customer-centricity is now a common focus of many businesses, and while most of those think of themselves as customer-centric, chances are they are not.

Customer-centricity is rarely a whole-business approach -how it should be- and to complicate things …

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barrett sales trend 2 leadership and management

Sales Trend 2: Leadership AND Management

This is Sales Trend 2 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

For the last few decades, developing and cultivating leadership qualities has been a key trend and has become a billion-dollar global industry. However, this often neglects essential business and people management skills. While there was a surge in prioritising leadership, businesses are now realising the importance of building effective systems and processes for effective team operation. This trend recognises that successful sales leaders must balance both leadership and management roles to meet team and marketplace …

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12 Sales & Business Trends for 2024 – Striking Balance

For decades, the business world has been dominated by what looked like opposites to choose from. You could be a hunter or a gatherer, a manager or a leader.

These concepts have been pitched to the business community as opposing and mutually exclusive choices, forcing a binary mindset. These polarisations don’t apply to modern businesses and sales operations – and they haven’t served us well for some time now.

In 2023 we’ve worked with businesses across industries and we’ve seen firsthand how sales teams and operations that embrace a holistic mindset fare better in both results and team wellbeing.

This report is about …

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leading-with-clarity-and-courage

Leading With Clarity & Courage

In 30 seconds

Command and control or administration-focused leaders hinder progress and create toxic environments. Servant and transformational leadership styles provide better alternatives. By prioritising employees’ needs, fostering communication, and encouraging innovation, servant leaders create thriving organisations. Transformational leaders inspire growth, building positive work environments. Effective leadership demands courage and clarity, enabling tough decision-making and transparent communication. Inspiring teams requires articulating a vision, embracing risk, and instilling confidence. By fostering trust and collaboration, leaders drive sustainable outcomes.

In 2.5 minutes

What type of leader would you prefer?

  • One who likes to control everything and everyone around them, only letting people know something if it …

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measuring-sales-performance

Sales Performance – what are we really measuring?

The prevalent way of measuring sales performance is a combination of KPIs. These include the obvious sales results, and a few others, like number of calls and meetings, new opportunities, etc.

However, longer sales cycles and more complex ways of selling like Solution Selling and Value Based Selling, or segmentation approaches like Strategic / Key Account Management demand a more sophisticated approach to measuring effectiveness. The biggest challenge when measuring the performance of our sales teams is how to measure quality rather than just quantity of sales results.

Leaders need to move from a deficiency orientation …

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train-sales-leaders-to-boost-sales-performance

Boost Sales Leadership to Boost Sales

Every business wants better sales performance from their salespeople and to have happy, loyal clients.

If you look at the overwhelming content online about sales problems and issues, it focuses mostly on salespeople and their performance.

But what about Sales Leadership?

Sales Leaders are given little support when it comes to being competent in their role. In fact, many Sales Leaders are given no formal training in sales management, leadership, or coaching.

Perhaps the way to solve the problem of ‘better sales performance’ is to start by raising the standards of our sales leaders so they can lead and manage their sales teams better.

These …

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