In December 2023 we published Barrett’s 12 Sales & Business Trends for 2024. This is a summary of that report, in case you missed it. For decades, the business world…
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In 20 seconds Today’s sales need a customer-centric makeover. Traditionally focused on transactional deals, salespeople must now prioritise understanding customer needs and building relationships. This requires emotional intelligence, collaboration, and…
In 30 seconds Sales Methodologies define the “how” of selling – the approach, principles, and practices. Finding a sales methodology that resonates with your clients AND unifies and empowers your…
In 30 Seconds The idea for the Selling Better movement and sales methodology started back on 9 January 1995, when I launched Barrett Consulting Group with just $3,000. I wanted…
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