In December 2023 we published Barrett’s 12 Sales & Business Trends for 2024. This is a summary of that report, in case you missed it. For decades, the business world…
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In 30 seconds Tech is great, but it’s only as good as the people using it. That’s especially true for communication. But wait, there’s a catch. Tools like Slack and…
In 20 seconds Today’s sales need a customer-centric makeover. Traditionally focused on transactional deals, salespeople must now prioritise understanding customer needs and building relationships. This requires emotional intelligence, collaboration, and…
In 30 seconds Soft skills are now essential for everyone, not just salespeople. In a complex, connected world, automation threatens certain tasks, but people crave human connection. From building trust…
In 30 seconds Forget robots, soft skills like communication and collaboration are the new stars of work. By 2030, two-thirds of jobs will rely on them, growing 2.5 times faster…
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