your-best-salesperson-is-not-in-sales-and-they-do-not-even-know-they-are-selling

Your best salesperson isn’t in Sales. And they don’t even know they’re selling

By / / Everybody Lives By Selling Something, Sales Driven Organisations, Teamwork

In 30 seconds

The Problem: Most organisations train only their quota-carrying salespeople, leaving 80% of their commercial talent – engineers, delivery, product, operations – without the skills to influence stakeholders or articulate business value.

The Shift: As businesses moved from transactional to value-based, solution-focused selling, the most effective organisations recognised that selling is a team sport. The untapped commercial potential was already inside the business.

The Solution: Barrett equips cross-functional teams with role-specific frameworks, stakeholder navigation tools, and value articulation skills – delivered in short, practical sessions. The result: you can double or triple your effective sales force overnight, without adding a single headcount.

Your best salesperson isn’t in Sales. And they don’t even know they’re selling Read Post »

landing-on-the-hudson-again-do-not-panic

Landing on the Hudson – Again. Leading Through Disruption

By / / Attitudes & Behaviours, Business Growth, Emotional Intelligence, Resilience, Strategy, Teamwork

In 30 seconds

The Problem: Global instability – geopolitical tensions, oil volatility, supply chain pressure – is creating real uncertainty for leaders, sales teams, and client-facing professionals. The temptation to retreat, go quiet, or panic is understandable. But it is exactly the wrong response.

The Shift: The businesses that outperform in a crisis are never the ones who waited it out. They invested in their people, stayed close to their clients, and kept moving – even when the ground was shifting beneath them.

The Solution: Get ahead of it. Steady your leadership, sharpen your messaging, and keep your team sales fit. The plane can be landed. You know how.

Landing on the Hudson – Again. Leading Through Disruption Read Post »

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Rebel Rebel Authenticity: Bowie’s Blueprint for Being Real in Business

By / / Attitudes & Behaviours, Collaboration, Communication, Emotional Intelligence, Leadership, Soft skills, Teamwork

In 30 seconds

Authenticity isn’t soft: it’s a bold act of leadership. David Bowie’s evolution, especially during his Berlin years, shows how stepping out from behind the mask unlocks trust, emotional intelligence, and real connection. In today’s fast, automated world, being human is your competitive edge. Like Bowie, I once hid behind work until I learned to lead with my values and full self. That shift transformed everything. At Barrett, we call this Selling Better. It’s not about performance; it’s about being real. Because the most powerful relationships in business are built on truth, presence, and the courage to be yourself.

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Starman Collaboration: Finding Magic in Togetherness the Bowie Way

By / / Collaboration, Human-centred, Leadership, Neuroscience, Teamwork, Value Based Selling

In 30 seconds

Welcome to the first article in our Rebel Rebel series exploring how to lead, sell, co-create and collaborate the Bowie way. When one of our tech security clients won a multimillion-dollar contract, the real moment of truth came after. Their new client called, unprompted: “You weren’t the cheapest, but you listened. You understood us, found shared values, and built real trust. No one else did that.” That feedback meant more than the deal. It captured the power of collaboration, psychological safety, deep listening, and co-creation, hallmarks of Bowie’s collaborative genius. Because in today’s world, success isn’t just about …

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team alignment

Why Team Alignment Is Your Greatest Profit Driver

By / / Blog, Business Growth, Collaboration, Communication, Customer experience, Customer Service, Sales Culture, Soft skills, Teamwork

In 30 seconds

Without alignment and between-team collaboration, companies lose more than revenue—they risk losing clients and employee morale. Miscommunication and silos lead to missed deadlines, poor service, and lower productivity. In today’s competitive market, alignment and building bridges are vital assets. Coordinated teamwork and open communication reduce costly mistakes and drive client satisfaction and profitability. By fostering a culture of collaboration, businesses can unlock the full potential of their teams, creating a high-performance environment that benefits clients, employees, and the bottom line.

In 2 minutes

Miscommunication and lack of coordination between departments are silent profit killers. There’s plenty of research from companies …

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Aligning_sales_service_for_better_client_retenetion

Aligning Sales & Service for Better Sales & Client Retention

By / / Blog, Customer Service, Sales Driven Organisations, Selling Better, Teamwork

In 30 seconds

Aligning sales and service teams is vital to healthy client relationships and maximising sales opportunities. While marketing focuses on communicating to groups through branding and advertising, sales and customer service talk to individuals. Despite their interdependence, these teams often work in silos and have different key performance indicators. This separation can result in lost clients and hinder business success. To address this, organisations have to develop collaboration between sales and service teams. By working closely together, these teams can nurture client relationships and respond promptly to their needs. Selling in the team is equally important as selling the product, service, or solution.

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Being Respectful Pays on Every Metric

By / / Blog, Common Ground, Ethics & Values, Human-centred, Leadership, Life Skills, Sales Culture, Success, Teamwork, Wellbeing

For a long time, getting ahead in business has been promoted as a war to be won, going into battle, beating the competition, and having a “be tough, no wimps” policy which has created leaders, teams and cultures that are often combative, hyper-competitive (think Survivor) and, in some cases, downright dangerous and toxic to be around.

The accompanying put-downs, bullying, shaming, physical threats of violence, and constant yelling at your team, individuals and colleagues to ‘boost performance’ might make for entertaining TV shows and movies but it does not improve performance. Instead, it has the opposite effect severely diminishing people and …

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tackling-rise-of-rudeness-with-Courtesy-and-Respect

Tackling the Rise of Rudeness with Courtesy & Respect

By / / Attitudes & Behaviours, Blog, Common Ground, Ethics & Values, Leadership, Life Skills, Sales Culture, Success, Teamwork, Wellbeing

If you’re sensing that rudeness and incivility are on the rise lately, you would be right.

Research shows that since the pandemic incidents of rudeness and incivility have been escalating worldwide.

Before we look further at the statistics, let’s look at Rudeness and Incivility themselves.

Culturally, people can be perceived as rude if they are too direct, blunt, or cheeky, or if they do not follow certain social mores – customs and codes of behaviour established by a social group- whether they intended to behave that way or not; however, this is not what we are talking about here.

This post is specifically calling …

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zoe daniel in front of crowd

A Teal Test of Character

By / / Attitudes & Behaviours, Collaboration, Common Ground, Ethics & Values, Leadership, Sales Driven Organisations, Teamwork, Vision, Mission & Purpose

As the saying goes “A crisis doesn’t develop character, it reveals character”.

And there is nothing like leading and working on a political campaign to test one’s character.

In early November 2021 I accepted the offer of becoming Zoe Daniel’s campaign manager for the seat of Goldstein at the 2022 Federal Election.

I didn’t accept the offer lightly. Truth is I have never run a political campaign of any kind before, but when I thought about it, a political campaign is the ultimate example of an on-the-ground human-to-human sales led campaign and I have helped run many successful sales led campaigns before …

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adult-training-session-salesessentials

What to do when you can’t host your sales conference, yet!

By / / Blog, Sales Conference, Success, Teamwork

The traditional season for national sales conferences in Australia is in January and February, however it’s been a bit tricky to host this kind of events over the past two years, for obvious reasons.

With optimism in the air in late 2021 for a sales conference season in 2022, all hopes were dashed as the Omicron wave halted these plans, pushing sales conferences out a few months, or seeing them cancelled once again.

But why place so much importance on sales conferences in the first place? They are expensive to host, and they take salespeople off the road when they could be …

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