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Trend 10 – Self AND Other Awareness

This is Trend 10 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

In successful businesses, the dual focus on self-awareness and consideration for others fosters leadership effectiveness, adaptability, and emotional intelligence. It shapes collaborative team dynamics, customer relations, and conflict resolution. The intersection of self-awareness and consideration, witnessing enhanced communication, stronger relationships, and practical implementations in sales teams has a huge transformative power.

In 2.5 minutes

One of the things we noticed this year in successful businesses and sales teams is that their people are both self-aware …

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Sales Trend 1 – Profit AND Common Good

This is Sales Trend 1 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

Balancing profits and community well-being is vital for modern businesses. This human-centred approach fosters brand reputation and trust. It also boosts employee morale, productivity, and attracts top talent. Such businesses stimulate economic growth in their communities, leading to a mutually beneficial relationship. Additionally, they address systemic inequalities, promoting inclusivity, diversity, and innovation. This trend signifies a paradigm shift with long-lasting implications, promoting sustainability and inclusiveness. Integrating profits with community well-being is a fundamental pillar of …

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Being Respectful Pays on Every Metric

For a long time, getting ahead in business has been promoted as a war to be won, going into battle, beating the competition, and having a “be tough, no wimps” policy which has created leaders, teams and cultures that are often combative, hyper-competitive (think Survivor) and, in some cases, downright dangerous and toxic to be around.

The accompanying put-downs, bullying, shaming, physical threats of violence, and constant yelling at your team, individuals and colleagues to ‘boost performance’ might make for entertaining TV shows and movies but it does not improve performance. Instead, it has the opposite effect severely diminishing people and …

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Tackling the Rise of Rudeness with Courtesy & Respect

If you’re sensing that rudeness and incivility are on the rise lately, you would be right.

Research shows that since the pandemic incidents of rudeness and incivility have been escalating worldwide.

Before we look further at the statistics, let’s look at Rudeness and Incivility themselves.

Culturally, people can be perceived as rude if they are too direct, blunt, or cheeky, or if they do not follow certain social mores – customs and codes of behaviour established by a social group- whether they intended to behave that way or not; however, this is not what we are talking about here.

This post is specifically calling …

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No More Games - Fostering Healthy Relationships

No More Games: Fostering Healthy Relationships

No more games*! Now more one-upmanship! No more outfoxing, outsmarting or outwitting others at their expense!

Instead, what about playing it straight and acting with honesty, integrity, and transparency?

What about prioritising and fostering healthy relationships in business and life?

In this pandemic VUCA** riddled world, many people already have a lot on their minds, assessing risk and worrying about their future. Being in a constant state of wariness is exhausting.

Finding someone you can trust and rely upon to do a good job, someone who wants to work with you, has your back, and understands and respects you in this turbulent sea of …

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Barrett – participant of the United Nations Global Compact

As a business, Barrett has been committed to ethical business and sales practices since we opened our doors in 1995. We have remained true to our principles and values that reflect that commitment:

  • Ethical, human-centred and sustainable selling practices and ethos
  • Fair and mutual exchange of value
  • Mutual success and prosperity
  • Long term sustainability
  • Designing and enacting business, leadership, and sales practices for a better world

In December 2009 we published the first issue of the Barrett 12 Sales Trends Report. It was titled ‘12 Sales Trends for 2010: No more “Business as usual”’. Sales trend 10 in that report was focused on sustainable selling – …

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Selling – a powerful agent for change

I live by the philosophy that everybody lives by selling something.

I also believe -I know- that Selling is a powerful agent for personal, social and political change.

Many people treat selling as a business function, which it is. However, they often see it as something done by others – those called salespeople. Yet when it comes to enacting any kind of change – personal, social, environmental, political – we need to embrace our inner salesperson to take charge and take action.

Knowing how to sell, ethically and honourably, is a game changer on every level.

We might have an idea or initiative we …

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zoe daniel in front of crowd

A Teal Test of Character

As the saying goes “A crisis doesn’t develop character, it reveals character”.

And there is nothing like leading and working on a political campaign to test one’s character.

In early November 2021 I accepted the offer of becoming Zoe Daniel’s campaign manager for the seat of Goldstein at the 2022 Federal Election.

I didn’t accept the offer lightly. Truth is I have never run a political campaign of any kind before, but when I thought about it, a political campaign is the ultimate example of an on-the-ground human-to-human sales led campaign and I have helped run many successful sales led campaigns before …

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Selling can be an Act of Kindness

Since I started my sales careers almost 40 years ago, I have met thousands and thousands of salespeople and sales leaders and I can tell you many stories about these encounters, but what I want to focus on today is what I believe to be the motivation driving the vast majority of these sales and service people and sales leaders: their desire to help people, their clients, be successful and do the right thing by them.

Very few salespeople that I have met want take undue advantage of others, even when pressed to meet targets and hit budgets. Most salespeople are …

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World Gratitude Day: The Moral Case for Gratitude, especially in uncertain times

Tuesday 21 September 2021, is World Gratitude Day

In March 2019, I published my first paperback book: 142 Days of Gratitude that changed my life forever 

It is part memoir, part self-help, part business book all underpinned by science and philosophy.

In it I wrote a chapter about the moral case for gratitude. Given we are living in uncertain times I thought we could reflect for at least a few minutes, the time it takes you to read this article, on the power of gratitude to change our lives for the better.

So here’s my contribution to World Gratitude Day.  

The Moral Case …

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