The evidence is clear, the prevailing business model of the last 50 years where profit and shareholder return have been put above everything else hasn’t been good for business, sustainability, or the wellbeing of employees, suppliers, customers, communities, and the planet. While very few have profited handsomely, it has shown to be at the expense of the majority, with dire consequences. No society can sustain this kind of rising inequality.

All of our annual Barrett 12 Sales Trends reports, but in particular the last three editions, have focused specifically on what leading-edge businesses and their sales operations are doing now and …