This is Part 1 of a 2-part series on Unethical Self-Promoters.

Back in 1988, I was introduced to a body of research* that focused specifically on the concept of self-promotion, prospecting, and new business development, and the learned behaviours and attitudes that give rise to the fear of self-promotion and sales call reluctance. This body of research was an illuminating, eye-opening, life changing experience for me in many ways – it was a key catalyst that helped kick-start the work I do today. Since then I’ve had the privilege of introducing tens of thousands of people to this research that includes …