Sales trend 3 of Barrett’s 12 Sales Trends Report for 2023 is about women in business and, in particular, women in sales. No more cutthroat competition to optimise quotas, no…
It’s International Women’s Day on 8th March and the United Nations’ theme this year is Cracking the Code: Innovation for a gender-equal future. This theme emphasises the importance of bold,…
Twenty-eight years ago, on 9th January 1995, I started Barrett Consulting Group with the purpose of understanding the system of sales and putting humanity back on the corporate map. I’ve…
As Jenny Gome said “How good is it to be in a room of professional women who are passionate about sales, discussing the opportunities and challenges in our industries?” Barrett’s…
As a woman who’s been in business and sales for over 30 years, a business owner for 27 years of those years and a working mother for 24 years, I…
Last week I wrote about the benefits for businesses of having more women in their sales teams and leadership roles. I also mentioned how most women still don’t consider sales…
If you want to excel in sales and business, it pays to Sell Like A Woman. Women AND the Competitive Advantage Since the early 2000s, research into sales effectiveness shows…
The International Women’s Day 2022 theme, Changing Climates: Equality today for a sustainable tomorrow, recognises and celebrates the contribution of women and girls around the world, who are working to…
We are all presented with opportunities every day in myriads of ways. Whether we choose to pursue an opportunity is dependent upon many things. When an opportunity of a lifetime…
I am a bit tired and frustrated to be honest. I wasn’t expecting to start this article in honour of International Women’s Day 2021 this way, but here we are….
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