It’s International Women’s Day on 8th March and the United Nations’ theme this year is Cracking the Code: Innovation for a gender-equal future.
This theme emphasises the importance of bold, transformative ideas, inclusive technologies, and accessible education in combating discrimination and the marginalization of women globally.
And while there are mountains of work to be done to achieve gender-equality on every level, one bold initiative – a transformative idea that is staring us all in the face; something we can adopt immediately- is getting more women and girls learning how to master and apply ethical, human-centred sales practices, processes, and principles – an essential set of commercial and life skills that give people more agency and power over their careers, earning capacity and life choices.
Learning the craft of professional selling is empowering for women. Knowing how to sell is often a ticket to a better life, better careers, job prospects, life choices, and money. Mastering ethical human-centred sales practices gives everyone, especially women, agency.
- Agency is having a sense of purpose and control that we feel in our lives.
- Agency is about having faith in our ability to proactively pursue and develop our careers, grow sales, work with clients and others, handle a wide range of tasks and situations, achieve our goals, and earn what we are worth.
- Agency is about career independence.
- Agency is feeling strong and stable, yet flexible and adaptive in the face of challenges, opportunities, and change.
Mastering sales creates career pathways to entrepreneurship, leadership, and power.
The sales profession creates a gateway to opportunities in business and life. People, especially women, are wanting more human-centred, respectful, productive, and sustainable ways of buying and selling and doing business.
Having highly visible roles helps women get noticed more readily by those at the top and selling is one of the most visible and accountable careers on the business landscape.
Research clearly shows that when more women work, economies grow; businesses that have more women, support and promote them, do better than those organisations that don’t; communities benefit with more prosperity and healthier families; the list goes on. It’s a win-win all round. Achieving gender-equality is not the same as sharing a finite resource where someone misses out. As Jessie Williams said “Equal rights for others does not mean less rights for you. It’s not pie.”
Next week we’ll share Sales Trend 3 of the Barrett 12 Sales Trends for 2023 where we share research in this area and why everybody benefits from selling like a woman.
Remember, everybody lives by selling something.
Stories from the field:
Thank you! I know I have already said this but I will say it again. It was a fantastic day. We walked away with some practical tools and ways of elevating our way of doing business, growing our sales and selling better! You were engaging, insightful and aligned the content and delivery to suit our team. Looking forward to our follow up sessions.
I had a client meeting on Wednesday and applied the WWW and gained plenty of F’s!
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