It pays to Sell Like A Woman

If you want to excel in sales and business, it pays to Sell Like A Woman.

Women AND the Competitive Advantage

Since the early 2000s, research into sales effectiveness shows women often outperforming men in achieving sustainable sales results and authentic, mutually prosperous client relationships, especially in B2B sales, bringing with them specific qualities and capabilities that differ from traditional sales stereotypes. That piqued my curiosity, confirmed my observations and the trends I was seeing towards more human-centred, inclusive business practices and has informed the work of the Barrett team ever since.

Qualities such as collaboration, creating a shared vision for success, orchestrating internal resources, empathy, deep listening, and problem solving are where women excel and what clients really value in today’s world when it comes to working with salespeople. Other qualities women deploy include open mindedness, stakeholder management, teamwork and understanding, and managing client emotions help facilitate relationship-building and create a loyal customer base and therefore, better sales results.

Research into sales management has also found that sales teams led by competent women are positively linked to critical factors such as:

1. Superior performance with customers and higher sales unit performance
2. Helping with work-related problems and effective organisational performance
3. Higher employee retention and better job satisfaction and job involvement

Yet most women leave sales off their career list and most businesses don’t capitalise on the power of women in sales.

Many businesses want more women in their sales teams, selling and leading, and clients are asking us to deliver training for women on how to empower them to reach their potential and sell more confidently, especially in male dominated industries.

So how do we get more women into sales and benefit from women’s wisdom and power in sales and sales leadership?

Step in the Barrett Sell Like A Woman program.

The Purpose of Sell Like A Woman Program

1. To highlight, promote and capitalise on the power of women in sales
2. To position the sales profession, its processes, and principles as an essential set of commercial and life skills that give women more agency and power over their careers, earning capacity and life choices
3. To help women develop and master the knowledge, skills, and mindset of highly successful and skilful women in sales and sales leadership roles
4. To help women, in any role, have greater visibility, influence, and presence in their industry
5. To influence and drive positive change through sales, leading to greater participation and representation of women within organisations and across industries at all levels
6. To redefine sales stereotypes and identify unconscious bias that can impact the development and progression of women in sales and business
7. To include all genders in creating respectful, safe, supportive, and highly productive sales cultures and work environments where everyone can flourish. This includes building peer-to-peer network support and allyship

Remember, everybody lives by selling something.

If you’d like to know more about the Barrett Sell Like A Woman programs or keynotes, please contact us or phone (+61) 3 9533 0000

Stories from the field

Since our workshop yesterday:
Steph sold 80-100hrs this morning with his customer.
Robert has followed up 3 or 4 leads and booked a number of customer meetings.
I sat in a meeting and did a WWW with a customer, got 3 Fs out.
Got another one in 30mins.
And it’s before 11 am.
A little confidence goes a long way eh.
I’ll need more delivery capacity….

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