The Big Reset Opportunity: Leadership, Sales Strategy & a United Purpose

Vladimir Lenin said over a century ago “There are decades where nothing happens and weeks where decades happen.”

I think we can all relate to that at some time or another over the past 12 months.

The Big Reset Opportunity – Weeks where decades happen

We are at a particular time where we are resetting how we work. Some are going to keep on going remotely, others are going back to the office, whilst the majority is inclined towards a hybrid model. This, together with the changes in the market, place us at a moment ripe with opportunity because we can also reset what we work on.

We can take what we have been doing and reimagine how we are going to lead and do things better for the future for our teams, customers, suppliers, shareholders, and communities.

This presents us with a Big Reset Opportunity, especially to those of us in leadership roles. This is where we can make huge changes for the better – in weeks and months instead of decades.

We’ve already been doing this at Barrett with ourselves and with several of our clients.

Personally, we’ve jettisoned so many things like leaving our commercial office space after 22 years, opening ourselves to new and better ways of working; forging new partnerships; designing and delivering new products and services; and opening ourselves up to many more international opportunities; just to name a few.

The Big Reset Opportunity comes with one caveat however, it’s time sensitive. It demands we act now. We need to start reflecting and questioning how we work and what we work on immediately.

To get you started, here’s a list of some of the things we’re helping leaders focus on in the Big Reset:

  • The Big Picture: emerging trends and opportunities, and things that are fading from view
  • Listening: To our markets, our people, our customers, suppliers, shareholders, and communities
  • Rethinking our go-to-market sales and business growth strategy
  • Examining our current leadership standards – what’s working and what’s not
  • Adopting a system’s approach to sales and business growth to sell sustainably now and into the future
  • Assessing current leadership capabilities
  • Creating a culture of Unity, Collaboration, and Evolution across the business
  • Undertaking the 3Cs exercise: clarity, consistency & communication
  • Addressing the undiscussable and competing motivations
  • Setting the standards for leadership
  • Crafting our internal value proposition

As another old (German) saying goes: You sweep the staircase from the top.

If you want to take advantage of the Big Reset Opportunity – Weeks where decades happen it starts with us, the leaders of businesses and teams.

Here’s to a brighter and better future for us all.  

Remember, everybody lives by selling something.

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