Reminder: Everybody lives by selling something

Everybody lives by selling something

Within a business, this means that everybody needs to be an ambassador for our organisation. There needs to be recognition that everyone is in one of two roles: 1) actively involved in selling, or 2) supporting someone who is. Without sales there’s no business.

Selling is a human domain

Selling isn’t the domain of salespeople, it is a human domain. For those of us who have talents and capabilities we want to take to market we need to harness the competencies of human-centred, ethical selling practices. Without this essential set of life skills, we cannot …

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The Race to Zero

In Sales Trend 4 of the Barrett 12 Sales Trends Report for 2022 guest author Ben Peacock from Republic of Everyone explains what brands are doing to lower their climate impact and why it’s crucial that they do so.

By guest author Ben Peacock – Founder, Republic of Everyone

You might be too young to remember, but sometime in 2009 Cascade launched a beer called Cascade Green.

The bottle was green, the billboards were green, made of real plants growing where usually only ads would be, the beer was green – 100% carbon neutral – and it …

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What is your top sales concern in 2022?

In August 2020 I wrote an article about where businesses had been exposed during the pandemic crisis.

At that time, having conversations with business leaders across Australia and internationally, we found the following 11 ‘cracks’ as the most common to have appeared in their sales systems:

  • CRM – The lack of quality and accuracy of customer data
  • No Sales Strategy – zip, nothing, zero
  • A reactive and short-term approach to sales
  • No proactive prospecting activity, capability, and discipline
  • Lack of support and training for sales team to help them keep selling while at different stages of lockdown
  • An overreliance on networking events to get …
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    The Economic & Business Case for Decarbonising Sales Operations

    In Sales Trend 2 of the Barrett 12 Sales Trends Report for 2022 the numbers speak for themselves, but we still looked a bit further into the business case for decarbonising sales operations.

    This is a condensed version of Sales Trend 2, to read the original version you can download the report for free.

    The numbers speak for themselves

    When it comes to the economic case to decarbonise, the numbers speak for themselves.

    In Australia:

    Cost of keep on going as we are now over the next 30 years:                                  $ 1,890,000,000,000

    Cost of achieving net-zero emissions …

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    The Moral Case for Decarbonising Sales Operations

    Sales trend 1 of the Barrett 12 Sales Trends Report for 2022 is the moral case for decarbonising sales operations.

    This is a condensed version of Sales Trend 1, to read the original version you can download the report for free.

    I became consciously aware of climate change and its physical, economic, and moral impacts in 1989, even though scientists had been talking about this since the 1970s. Since then, I’ve been actively informing myself about climate science and the changes required to create a sustainable future for all with my first act of climate awareness being a switch to …

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    Ch-ch-ch-ch Changes… why it pays to be an early adopter & change agent

    Welcome to 2022. Each year I write a reflection piece on achieving another year in business. On 9th January 2022, we celebrated 27 years, and I couldn’t think of a more appropriate theme than David Bowie’s song, Changes.

    These song lyrics seem rather apt given the current times and the journey that my team and I have been on over the last nearly 3 decades, especially the last two as we all navigate and enter yet another covid pandemic year.

    To me Changes is about finding your voice, your purpose, and not accepting the status quo. Changes is about not being bullied …

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    Selfishness is NOT next to godliness: An Antidote to Corruption

    The 9th of December is International Anti-corruption Day, and corruption is rife at the moment.

    When you have senior politicians and business leaders downplaying their corruption as business as usual, Houston we have a problem.

    The UN states “Corruption affects all areas of society. Preventing corruption unlocks progress towards the Sustainable Development Goals, helps protect our planet, creates jobs, achieves gender equality, and secures wider access to essential services such as healthcare and education. 

    “The 2021 International Anti-Corruption Day seeks to highlight the rights and responsibilities of everyone – including States, Government officials, civil servants, law enforcement officers, media representatives, the …

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    3 Sales Myths Busted

    In the era of fake news, conspiracy theories, and opinions galore, it’s important to get our facts straight. Speaking with sales and business leaders, salespeople, and service teams over 2020-2021, we are finding many are rapidly changing their beliefs, minds and opinions about the true value and benefits of remote selling and remote sales training and, as a consequence, reaping the rewards. However, there are many ‘traditionalists’ still holding onto myths and outdated sales and training stereotypes that negatively affect their bottom line.

    What we do know is that change is in the air, opportunity is everywhere, and no one wants …

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    The role of energy transition in the rebuild

    Sales trend 10 from the 12 Sales Trends for 2021 Report highlights the opportunities for businesses in energy transition and efficiency.

    By guest author Alison Rowe, former CEO – Australian Energy Foundation, helping businesses and communities transition to clean energy and a more sustainable future.

    Business in 2020 got to see what previously was unthinkable, what life looks like when no-one is permitted onsite at a workplace or what a dramatically pared back team looks like to meet social distancing measures.

    As we all struggled with the transition into COVID-19 pandemic-lead lockdowns, working from home became the …

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