Category Archives: Ethics & Values

If I was Prime Minister for a day


Imagine you are asked to complete the statement ‘If I was Prime Minister for a day…’ what would you say? It is a very interesting task. It gets you thinking big. It got me thinking big. So in honour of International Women’s Day, 8 March 2019, I thought I would share with you my response […]

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Is Consumerism past its use-by-date?

Is Consumerism passed its use-by-date?

This is a very interesting, perplexing and vexing question which is now being discussed at all levels of society. This question is not only an economic and business question but, increasingly, a moral question challenging the very nature of how we make a living, how we make money and how we function as communities, economies […]

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Trust, financial institutions and the markets.

barrett_sales_trends_2019_Trend_2_Trust_ financial_institutions_and_the_markets

Sales Trend 2 of the Barrett 12 Sales Trends Report for 2019 touches on a very timely topic in Australia – trust and the financial sector. By guest author David Robertson, Head of Economic and Market Research, Bendigo and Adelaide Bank. 2018 has not been a good year for the stock prices of Australian financial […]

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The rise of Ethical Selling in the new world order: The history of Sales Methodologies, revised & updated


Selling is a hot topic, especially the louder calls for more ethical, fairer, purpose driven business and selling practices. Given the recent findings from the Australian Banking Royal Commission and the emerging new world transparency highlighting various unethical, immoral and unsustainable business and sales practices across the collective value chain, the rise of an Ethical […]

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Sales Trend 1: Selling in times of social mistrust


Sales trend 1 from the Barrett 12 Sales Trends for 2019 tackles the issue of selling when trust in businesses and institutions is low. While there has never been a better time to be alive with access to wonderful resources and opportunities, amazing innovations, advances in technology and better healthcare, that can encourage the potential […]

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24 years in business and 24 Big Lessons to share


This week marks the 24th anniversary since I founded Barrett and, over the summer break, I had some time to reflect upon myself, my business’ journey and the many, many lessons learned over the last 24 years. We often get our ‘business lessons’ from big corporates about how to do this or that; however, I […]

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The road less travelled – Selling Better


On 9 January, 1995 I took the road less travelled when I chose to start my business dedicated to Selling Better rather than follow the traditional path of Selling More, and that has made all the difference. As a business owner, entrepreneur, and pattern systems thinker amongst other things, it has been a fascinating and […]

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12 things we’ve learned so far about Selling Better in a 21st Century world

My team and I have been studying sales teams, salespeople, sales operating systems, sales strategies, sales processes, and sales cultures across a wide variety of industries in the public and private sectors, N4P and government since 1995 and we have seen and learned a lot of things. Here is some of what we have learned: […]

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Unethical Selling, not Selling, should be on trial at the Banking Royal Commission


With the handing down of the Interim Report from the Banking Royal Commission, Commissioner Hayne was scathing in his assessment of the banking finance sector, especially the big 4 banks and large insurance and investment firms, such as AMP, for enabling their cultures of greed to flourish at the expense of customers’ wellbeing, principled and […]

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4 Questions to Test if your Sales & Prospecting Tactics are Ethical


Do other people stand to gain from your sales tactics and actions? Do your sales tactics and actions have a positive influence on your own and others’ well-being and self-esteem? Do your sales tactics and actions move you and your customer closer to your respective short- and long-term goals? Would most people approve of how […]

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