Category Archives: Optimism

Is Consumerism past its use-by-date?

Is Consumerism passed its use-by-date?

This is a very interesting, perplexing and vexing question which is now being discussed at all levels of society. This question is not only an economic and business question but, increasingly, a moral question challenging the very nature of how we make a living, how we make money and how we function as communities, economies […]

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Sales Trend 1: Selling in times of social mistrust


Sales trend 1 from the Barrett 12 Sales Trends for 2019 tackles the issue of selling when trust in businesses and institutions is low. While there has never been a better time to be alive with access to wonderful resources and opportunities, amazing innovations, advances in technology and better healthcare, that can encourage the potential […]

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24 years in business and 24 Big Lessons to share


This week marks the 24th anniversary since I founded Barrett and, over the summer break, I had some time to reflect upon myself, my business’ journey and the many, many lessons learned over the last 24 years. We often get our ‘business lessons’ from big corporates about how to do this or that; however, I […]

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Ignore customer relationships at your peril: The demise of out-of-touch political parties


Even in the advent of big data, the nature of developing genuine customer relationships is generally not understood well enough by most businesses, and is not often on the agenda for thorough examination. This got me thinking about political parties and the nature of their relationships with their party members and the broader communities upon […]

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12 things we’ve learned so far about Selling Better in a 21st Century world

My team and I have been studying sales teams, salespeople, sales operating systems, sales strategies, sales processes, and sales cultures across a wide variety of industries in the public and private sectors, N4P and government since 1995 and we have seen and learned a lot of things. Here is some of what we have learned: […]

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This didn’t happen in my time …


Today it happens it is the same to be decent or a traitor To be an ignorant, wise, a pickpocket, a generous person or a swindler All is the same, nothing is better They are the same, a fool and a professor There are no failing grades or hierarchy, the immoral people have caught up […]

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Why Purposeful Optimism is great for business


I want you to imagine that you are a 24 year old graduate going for job interviews. In this instance, you are being interviewed by a multinational who takes you to the next stage- completing a range of psychometric assessments followed by an interview with a psychologist. Imagine if you will, that this psychologist starts […]

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What are YOU doing to create space for opportunities?


In recent months, I have deliberately chosen to start each week by writing down this statement: ‘Be open to great opportunities’ This statement appears at the top of my To Do list book that I take with me everywhere. It is handwritten and highlighted with yellow highlighter. I have chosen to do this for several […]

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The Optimistic Sales Professional


Sales is a demanding profession. Top performers know that to sustain a high level of performance, they need to keep fit and well – both physically and psychologically. And there’s a body of research showing that keeping an optimistic outlook and having the physical energy to meet the demands of working in sales are critical […]

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