'Sex' as a consumer marketing and sales strategy infiltrates our daily lives via advertising, celebrity endorsements, tabloids, publications and various other means and has done so for as long as…
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These turbulent, challenging and sometimes volatile times we find ourselves living in are making many of us rethink how we do business, how we live our lives and how we…
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I wonder how many people, business owners and consumers alike are experiencing excessive frustration, anxiety or even depression as a result of the Confusion Marketing tactics employed by some businesses?…
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'Procurement & Value Managed' was voted as the Number 8 for Sales Trends for 2011. In 2011 we are seeing the development, thinking and sophistication of the Procurement Profession accelerate.…
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Lawn Bowls clubs are innovating to attract new members, even running bare-foot bowls and speed dating bowls for new and existing members. If the sport of Lawn Bowls can embrace…
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Ethical selling and procurement (purchasing) is now in the spotlight. Harvey Norman's recent publicity surrounding their supposed sourcing and use of Australian native old growth forest timbers in their Chinese…
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The world of selling is transforming before our eyes and there are many lessons for the taking. The latest focus is on the emergence of social media and the internet…
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If you wanted to, you could sit down for at least four weeks and complete 100's of sales assessments and there would still be more on offer. This over abundance…
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For many years the legend of the 600lb sales gorilla or Alpha sales superstar has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the…
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As you know, I am an advocate for the philosophy that 'everybody lives by selling something' and that people buy from people they trust. At its best, selling is about…
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