In 30 seconds Sales Strategy is essential to business success. It is how the business organises its sales efforts across the value chain to go to market and determine who…
Sales Trend 6 of the Barrett’s 12 Sales Trend Report for 2023 is about the challenges and opportunities of incorporating AI in a human-centric business. Interview with KARL MATTINGLY //…
In Sales Trend 5 of Barrett’s 12 Sales Trends Report for 2023, Ben Shute talks about what it means for procurement to put humans at centre. By guest author BEN…
In December last year we launched the Barrett 12 Sales Trends Report for 2023 – Humans at the Centre. This Sales Trends Report explores the ethics and values, systems and…
What if we aimed to sell better by rethinking our growth strategies and how to create value instead of focusing on the prevailing paradigm of extracting value and selling more,…
Sales trend 3 of Barrett’s 12 Sales Trends Report for 2023 is about women in business and, in particular, women in sales. No more cutthroat competition to optimise quotas, no…
Sales trend 2 of Barrett’s 12 Sales Trends Report for 2023 presents the moral case for putting humans at the centre of businesses. Adam Smith, often referred to as the…
Sales trend 12 from the Barrett 12 Sales Trends Report for 2022 explores what ‘decarbonised’ salespeople look like and how employers can attract them. Written in collaboration with ReillyScott. Given…
Sales Trend 11 of the Barrett 12 Sales Trends Report for 2022 is about the role that sales leaders can play in decarbonising sales operations. We see the sales leadership…
Sales trend 9 of the Barrett 12 Sales Trends Report for 2022 is about the changes we need to make to training and development programs to progress a decarbonised sales…
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