Humans at the Centre

Barrett Sales Trends 2023 Humans at the Centre

In December last year we launched the Barrett 12 Sales Trends Report for 2023 – Humans at the Centre.

This Sales Trends Report explores the ethics and values, systems and strategies, processes and tools, and ideas and models that businesses and sales operations need to adopt to become truly human-centred and businessworthy.

You may have seen sales trends 1, 2, 3, and 4 as they make it monthly into the blog. (Links at the bottom of this article.)

You can download the full report here and read what each trend is about below.

Sales trend 1 – The Case for Human-centred Economics

What is a human-centred economy? What are its benefits? This sales trend answers these questions and provides a range of facts and examples to prove the point.

Sales trend 2 – The Moral Case for Human-centred Businesses

What is the purpose of a business? How did (some) businesses lose their moral compass? In the sea of moral disengagement that seems to be contaminating many businesses, there’s hope. This sales trend delves deep into the issue of moral disengagement, dehumanising businesses, and what we can do to revert that.

Sales trend 3 – Sell Like A Woman

A sales career is great for women and women are great for sales teams and sales leadership. Women bring qualities to sales that are different to those associated with the stereotypical salesperson and those are the qualities that make them outstanding. This sales trend explores women’s strengths and potential for sales and the challenges and biases they face.

Sales trend 4 – Human-centred Growth

What if we aimed to sell better and create value instead of extracting value and sell more in a finite world? This sales trend looks at the consequences of both approaches.

Sales trend 5 – The Human Approach to Procurement

The primary objective of procurement is to create value for an organisation. But the definition of value changes. This sales trend explores what human-centred procurement looks like and what it needs to do to keep delivering value.

Sales trend 6 – AI AND Humans

Technology, especially IT-related tools that help automate processes, improve data management, and support staff are critical for most sales operations today. But will replace humans in their roles. This trend looks at Artificial Intelligence (AI) and its role in a human-centric business.

Sales trend 7 – What Consumers Want

There’s no denying that the pandemic brought about drastic changes in the way we buy. This trend highlights some of the key shifts that businesses need to be aware of.

Sales trend 8 – Engaging Human-centred Sales Strategies

Underpinning Business Strategy, Sales Strategy should sit alongside Marketing Strategy as an equal partner in the building and driving of better business and sales outcomes. This sales trend examines why engaging, human-centred Sales Strategies are critically important to business success.

Sales trend 9 –Why we Desperately Need Human-centred Leaders

When we reflect on the last 50-70 years of economic, societal, and business progress, the leadership characteristics that have featured most prominently are: ‘charismatic’ or ‘strong’, ‘gets results’ or ‘visionary’, but these paradigms are no longer fit for purpose. This sales trend is about the rise of human-centred leadership and practices.

Sales trend 10 – Humans at the Centre of Buying and Selling

B2B buying-selling-servicing processes are often messy and go undocumented because they are personality driven, not process oriented. This sales trend describes the qualities and advantages of developing human-centred buying-selling-servicing processes.

Sales trend 11 – Mastering Human-Centred Learning

Who is at the centre of learning? Well, in corporate environments there are often competing priorities. This sales trend looks at where learning initiatives are going and what are the effects of human-centred learning.

Sales trend 12 – A New Era of Safety

What is Psychological Safety? What does a psychologically safe environment look (and feel) like? This sales trend explores this new era of safety.

Get the report.

Remember, everybody lives by selling something.

E: contact@barrett.com.au P: 61 3 9533 0000

Stories from the field:

Thank you! I know I have already said this but I will say it again. It was a fantastic day. We walked away with some practical tools and ways of elevating our way of doing business, growing our sales and selling better! You were engaging, insightful and aligned the content and delivery to suit our team. Looking forward to our follow up sessions.

I had a client meeting on Wednesday and applied the WWW and gained plenty of F’s!

Humans at the Centre