Category Archives: Teamwork

Delivering “good service” isn’t enough!

customer-service

I was impressed by a brief, but excellent ABC News Video on the impact of social media on a business’ reputation and brand, especially when things go wrong and that to reduce or eliminate any negative publicity issues to begin with starts with something rather old fashioned – delivering Service. This got me musing about […]

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Seeing with New Eyes

eyes-of-a-tiger-on-a-butterfly

Joel Barker, a Futurist, has been a favourite thinker of mine for many years. His way of seeing the world with new eyes, his openness to possibility has inspired me to dream and explore the world. In times of unprecedented change we can be forgiven for feeling scared or worried. We can find ourselves looking […]

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From Mass Marketing to Markets of One

kaleidoscopes - segmentation and/or fragmentation

”Move over mass marketing welcome to fragmentation and segmentation” was voted by our readers as the third most important sales trend in Barrett’s 2012 Sales Trends Report. Market fragmentation and segmentation is well and truly taking over from Mass Marketing society’s staple way of communicating with buyers for over 50 years. So what will this […]

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Make 2012 The Best Year Yet – Put Yourself First!

Puffin Billy Train Ride

As we all come sailing in from the rather stormy seas of 2011 for a brief rest in a safe harbour we can chose to look back and reflect on what has happened in 2011; the challenges, mistakes, triumphs and lessons learned. Although reflection is very important we must not forget to take time to […]

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Why selling is now a team sport

Subjected to marketing and sales monologues for the better part of 40 years in the form of blanket advertising, product brochures and ‘your call is important to us’ busy signals, customers have taken the lead and are way ahead of us when it comes to having sales and marketing dialogues. Far more informed and sophisticated, […]

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Why hiring or keeping the 600lb sales gorilla is a mistake

For many years the legend of the 600lb sales gorilla or Alpha sales superstar has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the league ladder sales results, yet feared by many for their aggressive, manipulative, ego centric, demanding, intimidating antics, countless CEO’s and sales managers have allowed these […]

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Collaboration – The New Competition

The New Competition was voted by you as the number 7 Sales Trend for 2010. Over the coming years, we will see collaboration become the new competition. Markets around the world are crying out for collaboration as innovation and differentiation become scarce in a sea of commoditised products and services. Sales people who see themselves […]

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Is internal competition eating away at your sales results?

Many sales cultures are traditionally based on respect for authority, status and success, and encouraging competitive, challenging and achievement-oriented atmospheres. Although this is not true for all businesses, especially in the 21st Century! There are a growing number of businesses adopting more collegiate, lead team approaches. However, despite different types of cultures, sales performance and […]

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Sales is a team effort

Sales numbers and sales processes should be understood and owned by everybody in your organisation. In today’s world if you are not directly in sales you are supporting someone who is. This is why sales really is a team effort. Rather than being just about a feel good factor and great staff alignment, this has […]

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Does everyone live by selling something?

‘Does everyone live by selling something?’ My desire to seek answers to this question was ignited back in the late 1980′s when I came across the quote ‘Everyone lives by selling something’. The quote was coined by Robert Louis Stevenson, Scottish novelist, poet, travel writer and author of ‘Treasure Island’, in the late 1880′s some […]

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