Partnering with clients to improve their Sales Operations

Overview Sales Training

  • Sales Essentials
  • Solutions Selling
  • Strategic and Key Accounts Management
  • Online Sales Training
Sales Essentials is the most effective and practical foundation sales skills, process and thinking training course, designed to give any salesperson - from novice to experienced - a thorough grounding in the essential knowledge, skills, & mindsets needed to sell effectively. The first sales program in Australia to achieve a university qualification and be available in both classroom and online e-learning format, Sales Essentials provides salespeople with the foundations for professional selling including...
  • A sales system of core principles, skills, tools, templates, processes and models that lead to sales success.
  • How to plan your sales territory and prospect for new business with confidence
  • How to plan, open, direct a sales conversation and close a sale
  • How to understand customers' priorities and perspectives and effectively position your offerings
  • Insights into the application of the key skills of questioning, listening, responding to scepticism, indifference and obstacles
In today's complex and competitive sales environment clients are looking for salespeople who are able to work with them, as partners, to develop meaningful solutions - solutions that provide greater effectiveness and efficiencies, and which minimise or contain risk. ValueBased Selling is purposely designed to provide salespeople, already proficient with basic sales skills, with the processes and tools to work within complex sales situations that demand higher levels of relationship, multiple decision-making contact points and complex solutions that go beyond features and benefits. ValueBased Selling provides more experienced sales executives with the skills to...
  • Develop trust-based relationships that encourage buyers to confide important strategic issues with sales executives
  • Define different decision-making protocols and capture share of mind in the decision-making process
  • Understanding logical business drivers that underpin a business case and the desired future of the client
  • Understand decision-makers personal risk tolerance and risk profiles
  • Interpret buyer expectations and then create value based solutions that minimises risk
  • Present a valid business case, handle objections, negotiate and develop ongoing viable business partnerships
  • Address any cognitive dissonance and ring-fence important clients
Key Accounts and Strategic Accounts are an important part of any organisation's customer portfolio. The challenge is ensuring that these accounts are sold to and serviced in a way that does not erode margins. Competitive Selling Strategies - Barrett's powerful strategic and key account management programme teaches salespeople to how assess the viability of, penetrate and ring-fence key accounts. Once won, the programme shows key account managers how to defend their hard won ground by gaining the trust and support of buying influencers across the buyer's value chain. Competitive Selling Strategies provides account managers with the thinking, skills, techniques and tools to...
  • Assess the viability of a potential account using our unique account planning tool
  • Develop a sales strategy for capturing a key account
  • Develop trust-based relationships that encourage buyers to confide important strategic issues with sales executives
  • Develop an understanding of what challenges buyers face, and how these impact the buyer's value chain
  • Harness internal resources to craft, deliver and integrate meaningful solutions
  • Address and cognitive dissonance and ring-fence important customers
Lifelong learning must now be a part of everyone’s career plans. In today’s job market, taking Online Sales Training though Online Courses help sales people remain competitive and they do not need to take time off from their jobs to advance their sales skills. A growing number of employers are turning to online employee training for a hands-on, interactive way for employees to learn. More economical in both time and money than conventional training, this form of training has become more and more popular as Internet technology has improved and Web access has become near ubiquitous.
Disadvantages: Not supervised, not as intensive as classroom, not customized
Advantages: Cost Saving, Flexibility, Accessibility
See  Online Sales Training  for further information.

Sales Training

Sales Training
“In the modern world the approach to selling has changed and our sales training has to change with it. Clients aren’t looking for salespeople who do business, they are  looking for business people who sell. Utilising the “BARRETT”© methodology, we provide programs and workshops that assist you in developing an empowered, high performance business sales team that consistently reach and exceed the goals and targets they have been set.

The fact is if you improve yourself then you improve your life and if you improve your people then you improve your business – that’s why we train. Whether you are talking life, sport or business the power to succeed is in your hands.”

The purpose of Barrett's Sales Training is to give everyone access to the skills, processes, tools and personal insight we all need to be able to proactively and consistently sell ourselves effectively. That means we need to be able to act ethically and confidently in any situation - whether we are in a traditional sales environment, professional services or just need to communicate internally. Since 1995, we have researched and synthesised a vast array of information and distilled it into practical easy-to-apply processes that you can use every day to make decisions about how you work and relate with others. In addition, we have researched and defined the core behavioural competencies that underpin our sales training.

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  • Testimonials
Christian Williams, VIS
To everyone involved with VIS Barrett Business Education Scholarship Program I can not begin to express how grateful I am to have been included in 2011. My life has completely changed since the beginning of the Barrett Scholarship. The way I think about my business and the world in general has shifted and I've been exposed to so many wonderful opportunities thanks to you. This has definitely been one of the best decisions of my sporting career to be a part of the Barrett ACE program. The lessons and strategies I have learnt from Sue Barrett and VIS ACE team have been life changing. My understanding of the business world has increased dramatically since the beginning of the program and my business is prospering as a direct result. Whether you are a sales person or an athlete I can not recommend Barrett highly enough. It has been a privilege to work with Sue and her team and I'm a better person and businessman because of it. Many thanks

Working as a team we enable our clients to sell more, more effectively, at healthier margins and with less risk of failure