Category Archives: Neuroscience

Sales Trend 8 – Unearthing the Real Neuroscience in Sales – We cannot read minds yet


Sales Trend 8 of Barrett’s 12 Sales Trends for 2015 is about “neuroselling”. Recently, there has been a shift from economic models to emotion-based or psychological models of selling. The shift to emotional, psychological, and scientific models has been occurring across other areas of business for many years, so it comes as no surprise that […]

Read more ...

It’s HOW you think, not WHAT you think


What type of salespeople do you want on your team? What type of salesperson do you want to be? Do you want salespeople who do as they are told or salespeople who think for themselves about possibility, finding new opportunities, looking at different ways to address problems that are still effective, if not more profitable […]

Read more ...

Empathy – The New Sales Edge


Late last year we published the 12 Sales Trends Report for 2013 and released a brief summary of each sales trend in December.  Over the year we will delve a little deeper into each sales trend.  To kick off the New Year we will focus on the Sales Trend Empathy. This sales trend is seeing […]

Read more ...

The Sales Brain – using neuroscience to sell


The science is clear, our success resides in how we use our brains – our brains can continue to learn, grow and adapt until the day we die. In 2012 and beyond we are seeing neuroscience and neuropsychology become the topics du jour for sales teams.  Learning how to train and in many instances, retrain […]

Read more ...

Watch who you let near your mind…again!


In early 2008, as the GFC (Global Financial Crisis) loomed, I wrote ‘Watch who you let near your mind’. This was a timely reminder about the importance of maintaining a healthy mindset, looking for the facts for an accurate read on what is happening in the market place so you can make wise decisions. It […]

Read more ...

What’s influencing your customers’ buying decisions?

shopping cart with question mark

Product demand and brand scores are down and the reasons are tough to manage. There are a multitude of factors influencing buyers, some are within our control and many are not. Factors such as bad experiences with retailers and intermediaries, mediocre service levels, the increasing number of competitors with similar products and brands, cheaper pricing […]

Read more ...

How Meditation Can Make You a Better Salesperson

pebbles in the ocean

In this increasingly complex world emotions such as empathy, compassion and benevolence are emerging as critical qualities of highly successful people, teams, companies and communities. Even in the highly competitive world of business and selling, those sales people and leaders who are able to incorporate these qualities into their daily work and personal lives are […]

Read more ...

Avoid the Brain Drain – Why Brain Fitness Equals Better Sales


What does neuroscience and increased sales have to do with each other? It seems more than we would think. The latest research into neuroscience reveals that how we use our brain does make a huge difference to our long term sustainability, our overall wellbeing and our success in sales and other professions. The world of […]

Read more ...

Time for reflection and recharging

With this holiday period upon us, many of us take time to rest from the busyness of our daily work lives and spend time with the people we love the most. Often time this space can allow us to reflect on our lives, review what is important to us and appreciate those close to us. […]

Read more ...

Leading a healthy sales career

It is well documented that being healthy (physically, emotionally, and mentally) is vital to leading an effective and productive life. In sales your health is a critical factor to your success. Many highly successful sales people I meet are self disciplined in all aspects of their life ensuring they are fit, healthy and well trained […]

Read more ...

How can we help?

New Article Notification

Receive an email when new articles are added to the blog.