What’s your competitive edge?

By / / Sales Management, Sales Planning, Sales Research

How many of us have been in business for a while and things have been going along smoothly, sales coming in, customers are happy. Then you notice that you are not winning the business you used to win.

In fact, you notice some of your customers are using new players in the market place when they once used you, or they are not doing anything at all. You follow up and find out that your clients are keen to work with the new players because they bring something different, new or unusual. Or they are distracted by other things.

What’s your competitive edge? Read Post »

Sales Meetings

By / / Sales Coaching, Sales Management, Sales Meetings, Sales Planning, Teamwork

Have you ever sat through a pointless meeting and calculated how much of the company’s money was being wasted on individuals sitting around a table completely zoned out?

Sales meetings in particular are an important tool for helping you to keep your team’s performance on track. Effective sales meetings don’t just happen, and improving your meetings isn’t just a case of ordering drinks and a plate of muffins. Successful meetings require a range of skills, a disciplined approach and an effective leader.

Here are some handy tips on how to prepare for and …

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Constipated by information

By / / Communication, Education in Sales, Role Clarity, Sales Planning, Social Media, Social Sales, Time Management

I confess, like most sales people I do not like – no I hate – paperwork and administration, because in my experience most of it is unnecessary.

Aggh! I hear some people say “information is vital for any business”. Yes it is, but not all of it. What information and how much of it do we really need?

As a sales person I do know the importance of information. It allows me to be focused when getting on the phone and out into the field to find more viable sales opportunities. I am focused on who I need to contact, how I …

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Being authentic in sales

By / / Attitudes & Behaviours, Ethics & Values, Sales Relationships, Value Proposition & Value Add, Vision, Mission & Purpose

The 20th century approach of one-upmanship, although still encouraged by many traditional sales managers, seems to be slowly retreating into the shadows of the past as crude and old-fashioned. Polar opposite to the latter, but just as unproductive, are the approaches of:

  • A whining puppy (pleading for a sale trying to make customers feel sorry for you).
  • A chameleon (always bending and twisting yourself to fit any situation, often losing yourself in the process).
  • A parrot (not adapting your approach enough to suit the style if the client).

These approaches often annoy customers and elicit pity rather than trust.

Too many sales people (in particular …

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Not all customers are good customers

By / / Business Acumen, Ethics & Values, Sales Planning, Sales Skills, Sales Strategy

Ever had some customers who spend very little with you but take up enormous amounts of your time? Nothing’s ever right, they quibble about every cent and they do not intend to spend much with you anyway.

Or those customers who are really nice and you get along with them very well, but you know they do not have the potential to develop into long-term revenue generating accounts for your business.

What do you do? You need sales, but at what cost to your business? These types of customers, in effect, keep you from working with customers where you can get a …

Not all customers are good customers Read Post »

Ashamed of being in sales

By / / Attitudes & Behaviours, Call Reluctance, Ethics & Values, Mindful selling, Prospecting, Value Proposition & Value Add, Wellbeing
  • Need you daily fix of self-help tapes/CDs or guru books to get you pepped up to sell.
  • Have a fragile positivism about sales, which bursts at the slightest criticism.
  • Can’t wait to get out of sales to get a “real” job.
  • Secretly ashamed of being in a sales career – this isn’t what I should be doing, my mother wants me to be a dentist.
  • Fear the loss of approval of your friends, family or peers because you think they will think less of you if you are in sales.
  • Don’t like being called a sales person – prefer titles like marketing consultant or pre-need …

Ashamed of being in sales Read Post »

Missed & Lost Sales Opportunities

By / / Call Reluctance, Prospecting, Sales Planning, Sales Results, Sales Skills, Time Management

Not enough new business coming? Sales drying up? Not making a satisfactory impact when in front of prospective clients?

If this is happening to you, consider your sales effectiveness and your sales efforts from these two angles:

  • Missed sales opportunities.
  • Lost sales opportunities.

    • If market conditions are right, and you have good products or services, then you may want to take a look at your own efforts. Your poor sales efforts may be due to:

    Missed sales opportunities: Put simply, missed sales opportunities are all about a lack of prospecting activity. If there is little or no prospecting for …

    Missed & Lost Sales Opportunities Read Post »

    Costing cutting at the expense of sales? Bad move

    By / / Coaching, Sales Coaching, Sales Consulting, Sales Leadership, Sales Planning, Sales Skills, Sales Strategy, Sales Training

    I don’t know about you, but when markets start to tighten or when things feel a bit uncertain, instead of cost cutting and bunkering down, I have found that you need to do precisely the opposite. You need to invest in your sales efforts with good strategy, sales training, good sales management and good sales coaching.

    I have experienced selling in tight markets over the years and found these times to be some of my most successful sales years. Why? Because I took advantage of everyone else’s pessimistic approach as they sat around complaining, and I got out there and learned …

    Costing cutting at the expense of sales? Bad move Read Post »

    Influencing vs Negotiating

    By / / Attitudes & Behaviours, Communication, Emotional Intelligence, Negotiation, Sales Relationships, Sales Results, Sales Skills, Sales Training

    It has often been said that very strong negotiation skills are critical to being a high performing sales person. However, findings from our “sales force fitness” profiling work, where we profile critical qualities for successful sales performance in many businesses, large and small, is telling a very different story.

    Before you invest your training dollars into negotiating skills training for your sales team, you might like to think about investing it into influencing skills training instead.

    Why? The ability to positively influence prospects or clients towards your brand and product offering – more so than negotiation – is what is needed in …

    Influencing vs Negotiating Read Post »

    Getting Sales Recruitment Right

    By / / Assessments, Attitudes & Behaviours, Recruitment & Sales Recruitment, Role Clarity, Sales Assessments, Sales Consulting, Sales Psychology, Sales Talent

    Your small business is growing and diversifying. You’ve experimented with bringing in an inexperienced sales person (who did not work out). You realise you need a more experienced direct sales person, but you don’t know where to go or what to look for.

    All you know is you need a sales person who is able to prospect for, and win, new business opportunities on a consistent daily basis, however you are not really able to detail anything else. You know your recruitment approach is haphazard at best. And what’s worse, it’s costing you big time.

    You are not alone. Many SMEs …

    Getting Sales Recruitment Right Read Post »

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