A Time To Reflect

I don’t know about you, but I often find myself reflecting on a whole range of things in my life including my professional sales career and wondering at all the things I have learned over the years.

Conscious reflecting on sales has now become almost a daily occurrence for me, especially, since I have been writing this sales blog. There are so many aspects to selling that the more I look into selling the more I find to reflect upon. So it was with some amusement that I found myself reflecting on reflecting itself and how valuable it …

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Same, Same but Different

I came across some research on sales motivation which seems to shed some further light on why it is important to use programs which are culturally specific to your sales peoples motivations and values.

A major study of sales motivation presented at the annual convention of the Society for Marketing Advances has revealed significant cultural differences driving sales success. It has helped explain why some of the better made-in-the-USA sales management practices aren’t more effective in other nations. The answers may lie in what really provides motivation for salespeople.

The study (coauthored by Dr. John F. Tanner, III, associate professor …

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12 steps field sales coach plan

The reality is that most sales managers do not spend enough time with their staff in a coaching capacity. Providing constant feedback and being a role model who demonstrates the right skills.

Many managers today are still focusing too heavily on short term efficiency and not long term effectiveness. Development of staff through on-the-job coaching is a critical function of modern day managers but can take second place to some of the more urgent, but less important priorities.

On-the-job coaching is something that managers recognise they need to do with junior members of the team. When it comes to salesperson …

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Learn to say ‘NO’

Giving away the margin and undercutting your prices because you can’t say ‘NO’ is no good for anyone. It devalues you, your product, and your market. If done on mass then customers expect ‘cheap’ all the time, not fully appreciating the real value of the products or services they buy. All you do is risk devaluing you and your business.

Just look at the ‘perpetual sales’ going in retail all the time. No one ends up making any money and people go out of business.

Let’s face it; there will always be someone offering their products or services cheaper than you. …

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What do clients want?

Clients don’t expect to be coerced, bullied, tricked or intimidated into buying. They don’t expect to be treated like an idiot by sales people who just talk at them and flash brochures or product sheets. Relationships do not work effectively if they are forced!

Clients are now after ‘Business people’who can sell.

Most clients know what they are after even if they don’t know how to articulate it sometimes.

The ‘market challenger’ or ‘early adopter’ clients are open to new ideas and innovations and whilst they don’t know what they don’t know they are often happy to see competent sales people to learn …

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Your pre-call & post-call checklist

How well did your last sales call go? Did you achieve what you set out to achieve? Do you know what your next course of action will be with that customer/prospect? Do you have evidence that a real sales opportunity exists?

Using a pre-call and post-call checklist is a very useful process when assessing the effectiveness of your sales calls.

Too many sales people, however, invest too little time thinking about and planning their approach to developing prospective sales opportunities. Many sales opportunities involve a range of variables that need to be accounted for and acted upon if they are to achieve …

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What’s your competitive edge?

How many of us have been in business for a while and things have been going along smoothly, sales coming in, customers are happy. Then you notice that you are not winning the business you used to win.

In fact, you notice some of your customers are using new players in the market place when they once used you, or they are not doing anything at all. You follow up and find out that your clients are keen to work with the new players because they bring something different, new or unusual. Or they are distracted by other things.

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Sales Meetings

Have you ever sat through a pointless meeting and calculated how much of the company’s money was being wasted on individuals sitting around a table completely zoned out?

Sales meetings in particular are an important tool for helping you to keep your team’s performance on track. Effective sales meetings don’t just happen, and improving your meetings isn’t just a case of ordering drinks and a plate of muffins. Successful meetings require a range of skills, a disciplined approach and an effective leader.

Here are some handy tips on how to prepare for and …

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Constipated by information

I confess, like most sales people I do not like – no I hate – paperwork and administration, because in my experience most of it is unnecessary.

Aggh! I hear some people say “information is vital for any business”. Yes it is, but not all of it. What information and how much of it do we really need?

As a sales person I do know the importance of information. It allows me to be focused when getting on the phone and out into the field to find more viable sales opportunities. I am focused on who I need to contact, how I …

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