The Power of Women in Sales Leadership

As the New York Stock Exchange is now looking at “employee engagement” as a significant predictor of higher share value and market return, and given we are all competing, not just for clients and market share but for good employee talent, maybe a key performance indicator for sales management could be in Organisational Citizenship Behaviour (OCB).

I came across some recent research into sales management, and it got me thinking about how team leaders were not allowed to “mother” their sales teams.

A loaded term, “mothering”, and without proper definition creates myths and innuendo where none should exist. The following research piece …

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Sales and emotional intelligence

The “gender” discussion highlighted by my Sell like a Woman project, articles and other research leads people to believe that women are doing things men cannot because of gender. And this is causing sighing and forelock tugging in some male circles. “Not another feminist on her soap box” or “all men are useless” I hear some say.

As stated previously, my approach is not to denigrate men or idolise women, but to bring you information and findings that give you food for thought to help you make decisions so that you can be more successful at what you choose to do …

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Changing sales perceptions

Stop for a minute and reflect: What is your view of selling? Has your perception of sales changed over the years?

Your answer is most likely ‘yes’ if you are a customer or salesperson in business to business (B2B) sales. But not if you are a customer of retail. More about that another time.

Today’s changing B2B and high-end B2C sale practice styles are an adaptation to the environmental forces. The change towards people-centricity is evident in a number of organisational functions, in particular the sales function where there has been a significant shift from product-focused selling to relationship selling.

To serve their …

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MYTH: Cold calling is a good idea

In the “olden days” when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks.

At M&B – and in my business – it was very clear that if I didn’t bill anything I didn’t earn anything. So I got on the phones and I prospected to people I didn’t know – that is, cold calling.

This was well and truly before the internet was in mainstream use and I had the privilege of learning how to …

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Motivation or manipulation?

What is the line between motivating sales staff and manipulating sales staff? How do you make sure you don’t go over the line and place people under extreme pressure to achieve?

Research both here and overseas shows that high performing sales people identified how important it was to their performance that they remain motivated, which they recognised can be influenced by both internal and external factors, with a sense of self satisfaction found to be the most important contributor to their motivation.

The recent 4 Corners program on Telstra staff and a bullying culture that is supposed to be being cultivated in …

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Exceeding customers’ expectations?

If I hear “Oh let’s exceed our customers’ expectations” one more time I will scream.

Usually my response is: ‘Why don’t we just meet their expectations in the first place?’ Too many times the marketing hype (the promise) does not always connect with the sales expectation set up by the sales team, which doesn’t always translate into a service experience we were promised in the first place.

We are often left disappointed, jaded and, if it happens more than once, cynical.

Too many of us have stories of where we have been let down by businesses not fulfilling our expectations. We see broken …

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Selling and managing are not the same

Last week I spoke about sales burnout and the challenges many SME business owners have of being all things to all people including, usually, the main sales person and sales manager.Like many people, I have known that selling and managing are not the same thing. They are two very distinct jobs with different demands and expectations.

Some home truths about sales management:

  • Sales teams cannot be lead from behind a desk.
  • Sales people cannot be cloned into the image of the top sales-person-now-sales-manager.
  • Mediocre supervision can put a big dent in the effectiveness of good salespeople.
  • Sales people need sales leaders and coaches, not administrators …

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Burnt-out, tired, had enough?

Sales is not for the faint hearted, nor is running your own business. For those of us who run our own businesses and/or have careers in sales or sales management, we find we are often faced with stressful situations such as:

  • Budgets to achieve in tougher markets.
  • Challenging clients, staff, peers, bosses or suppliers.
  • Changes that effect your competitive edge with products and services.
  • New market competitors, products, ideas and innovations.
  • Dealing with unethical people or business tactics.
  • New system upgrades or old systems that don’t work well.
  • Not to mention our personal lives and the many changes we face on a daily basis.

How do we …

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Men are from Mars. Women are from Venus.

Last week I explained that my blog is called Sell Like A Woman because there is an increasing body of research overseas showing that woman are often outperforming men in achieving sustainable results in sales and client relationships. And I promised you I would start to highlight, from my research, what successful sales women do especially well. So here is your first snippet.

Men are from Mars. Women are from Venus.

I asked 50 highly successful sales women across a wide variety of industries about the differences between male and female sales people.

There was a uniform feeling among all the women interviewed …

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Get me a woman

Some of you may be wondering why my blog is called “Sell like a woman”. First, Sell like a woman is not a feminist manifesto nor is it a male bashing exercise.

The creation of the title was inspired by an increasing body of research overseas showing that woman are often outperforming men when it comes to achieving real and sustainable results in sales and effective sustainable client relationships.

This led me to begin my research project and the book I am now writing, also called “Sell Like A Woman”. I have always been curious about women and their success in sales …

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