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More lessons from MasterChef – Can you take the heat?

July 29, 2010 in Attitudes & Behaviours, Emotional Intelligence, Performance Management, Sales Skills, Self Development, Success

As the saying goes, “If you can’t take the heat get out of the kitchenâ€.  Once again MasterChef has served up some great life lessons.  Last year I wrote about the great leadership, coaching and mentoring we can learn from MasterChef.  Again Garry, George, Matt and the other guest chefs showed us how to excel in this area of leadership.

On this occasion, I want to comment on ‘Resilience’ and dealing with setbacks and challenges, and how MasterChef gave us a window into how people handle stress and demanding situations.  The time pressures and increasingly difficult tasks set for the contestants showed us how well they were able to manage themselves under pressure and produce the goods.  You could often see the demands of a given situation getting to a number of the contestants.  It was unrelenting at times.  Those who were able to hold it together and ‘manage’ themselves on every level when under added strain performed better.  The constant practice enhanced their skills for sure, but it also taught them how to deal with pressure which is just as important.  Prior to the final episode, we saw Adam, Claire and Callum put under pressure and it was Adam and Callum who held it together better than Claire.  Claire is an extremely talented cook but got rattled more than the others thus affecting her performance.  Unlike Jonathon who survived eight out of nine elimination challenges, Claire had only been in one before and you could tell.  She wasn’t ready for it.

Luckily for the MasterChef contestants they were only subjected to this for about three and a half months.  Working chefs are required to take the ‘heat’ everyday albeit in environments they can control.  This got me thinking about those professions where every action and the outcomes of those actions are scrutinised every day, placing pressure on those to perform at their best.  Professional Chefs and Sports People, Air Traffic Controllers and Surgeons come to mind and I am sure there are several others.  With the exception of weather for both the Air Traffic Controllers and some Professional Sports People, for the best part, all of these professions allow their people to work in environments they can directly control and influence.

Sales people also have the scrutiny of performance in common with these professions however, they are often working in environments that are not of their own making or design.  They need to be able to deal with, and adapt to things outside of their control, i.e variable conditions and new environments, meeting new people, going to new places, uncovering new issues; variables of many kinds.  And unlike recipes, which if executed correctly should turn out like they were intended, sales people are often presented with the ‘Mystery Box’ (same ingredients different outcomes) on a daily basis several times a day.  They have to be able to think on their feet, and create outcomes their clients need and want.  They need to know how this goes with this to that.

How do they handle the stress?  How do they develop their resilience to perform at higher and higher standards every day without cracking?  How do they pay attention and make sure every client feels like they are special and important when you have listened to 5-25 people already that day?

As sales people, our actions are assessed by ourselves, our managers and our clients.  We deal with acceptance and rejection of our offering every day.  Our activities are tracked and mapped.  There are league tables, etc.

Any self respecting, self managed, self aware sales person would be able to tell you where they are at each day.  They will also tell you that they have learned not to take ‘No’ as personal rejection – that’s a fatal mistake made by many a new sales person.  Selling is the ultimate ‘thinking on your feet’ and ‘doing’ job.  Like athletes, we need to be continually exercising and getting fitter, developing our skills, knowledge and mindset all at the same time.

Why don’t we teach ‘How to Build Resilience and a Healthy Mindset’?

A healthy mindset is just as, if not more, important as product knowledge and selling skills.  However, most businesses usually only train their people in business skills, product knowledge and processes.  What we need to do is help people become more emotionally aware, intelligent and resilient in a number of ways.  We need to work with the whole person and provide people with access to a range of tools, processes and techniques which give them insight and teach them how to manage their emotions. We need to teach people how to develop healthy and resilient attitudes so they can take the heat and really excel.

We can’t all go on MasterChef to have our resilience and cooking skills tested, nor do all of us have the opportunity to be elite athletes and learn what it is like to work under obvious performance pressure however, we can learn how to develop resilience every day in small ways.

Higher performers, unlike many other people, have searched for and found tools, processes and techniques that help them develop strategies to enhance their self awareness and emotional resilience, and allow them to make the most of their capabilities and the situations they find themselves in on a daily basis.

Developing a Healthy and Resilient Attitude

The first step to becoming more emotionally aware, healthy and resilient is the acknowledgment that there is room for improvement and taking the time to learn more about yourself.  It’s about honest, constructive feedback and learning not to take things personally.  That is what MasterChef is all about – continuous self improvement and self awareness.  That’s what MasterSelling is about!

Next week we will look at some of the tools, behaviours and attitudes that help build self awareness, health and emotional resilience.  If you want further information about this, please contact us directly.

Thanks to MasterChef for another excellent season – truly inspiring stuff!

Finally, Mary Anne Radmacher’s words sum up for me and probably many sales people and entrepreneurs our lot: “Courage doesn’t always roar. Sometimes courage is the little voice at the end of the day that says ‘I’ll try again tomorrow’.â€

Remember everybody lives by selling something.

Author: Sue Barrett, www.barrett.com.au

Is internal competition eating away at your sales results?

July 1, 2010 in Attitudes & Behaviours, Ethics & Values, Performance Management, Sales Culture, Sales Leadership, Sales Management, Sales Relationships, Sales Talent, Self Development, Strategy, Success, Teamwork, Value Proposition & Value Add

Many sales cultures are traditionally based on respect for authority, status and success, and encouraging competitive, challenging and achievement-oriented atmospheres. Although this is not true for all businesses, especially in the 21st Century! There are a growing number of businesses adopting more collegiate, lead team approaches. However, despite different types of cultures, sales performance and results are usually derived from the efforts of individuals. Harnessing those individual efforts to achieve synergy (the sum is greater than its individual parts) is a key task of management, yet so many get it wrong. Let’s take a look at one case study and see why.

What is wrong with the following scenario?

  • Sales team has great products and service proposition and is part of an international business
  • Sales team is made up of individuals who are measured on achievement of individual sales targets
  • Each sales person is given a base retainer but earns the vast majority of their income on commissions made from sales converted
  • There are a couple of high achieving sales performers, some average performers and some new sales people yet to prove themselves
  • Annual staff turnover of sales staff has been about 30-40%
  • Average tenure is 18 months
  • The sales team is a state team all working in the same city
  • Sales performance is purely measured on sales revenue results
  • Sales League Tables are on public display showing who is ‘top sales dog’ each week
  • The sales culture is based on respect for authority, status, success and competition
  • The workplace atmosphere is competitive, challenging and achievement-oriented
  • The sales people do NOT work to specific territories/markets or customer segments to manage and grow, instead it is ‘first in best dressed’
  • The competitive environment encourages sales people to fight over leads that come into the business leading to ‘bullying’ tactics, attempts to ‘outdo’ each other, squabbling and fighting over who got to that client first
  • Sales people ‘sand bag’ lists of clients just to make sure that the other sales people do not get them even if they themselves are not working on those leads at present
  • Management provide no selling skills training, no sales coaching, no sales support, no CRM, no documented sales strategy nor a ‘go-to-market’ plan
  • There are no formal sales management practices in place except for the weekly sales meeting which deteriorates into an ‘I’m better than you are’ bun fight

This is an example of lazy and ineffectual management. Only focused on outcomes with no regard for strategy, team structure, performance quality, clear leadership, staff retention, values or culture, this sales team is not geared for high performance and continues to lag behind its true potential.

Why create competition where it doesn’t need to be?

Why make selling harder than it needs to be?

‘Old school’ sales management said that you had to have sales people competing with each other or they wouldn’t sell. You weren’t a legitimate sales team if you didn’t have league tables. They said that internal competition would motivate people to sell more. Well they are wrong. The scenario above is not uncommon. It reflects an actual real life situation – happening right now.

This archaic approach doesn’t work. It’s outdated and old fashioned. If you want to generate real sales growth, try harnessing the energy, talent and ambitions of your sales people in a constructive way where they can all achieve their individual goals along with those of the company without trying to ‘kill’ each other in the process. Remember the old saying ‘a team of champions will not beat a champion team’?

Remember everybody lives by selling something.

Author: Sue Barrett, www.barrett.com.au

I’m not a sales person but I have to sell. What do I do?

February 24, 2010 in Attitudes & Behaviours, Call Reluctance, Self Development, Self Promotion

After thousands of hours of study and many years honing technical skills to be a competent professional in your chosen field, it can come as a rude shock that you now need to sell your services and capabilities as well.  In today’s busy market, a competent selling capability isn’t a nice-to-have it is an essential business and life skill.

Interestingly, the topic of selling and growing a business often doesn’t feature in those university lectures does it?  In fact, selling is in many cases covered over and, if spoken about at all, was only mentioned as an unsavoury aspect employed by the desperate.  ‘We don’t have to sell because we are …’ are the famous last words of many failed professional or small business owners who focus only on their domain of expertise as the distinguishing factor.  Well those days are well and truly over.

This myopic view of the essential life skill of selling has often left people feeling vulnerable, confused and financially worse off.  No longer can you rely upon only your technical competence to guarantee your success or wait around for passive referrals.

The bad press that often accompanies the profession of selling doesn’t help either.  Often the only ‘selling’ stories we hear or read about in the media are those about shonky operators exploiting anyone they can, especially the vulnerable and weak. For instance, the plethora of insulation businesses and telemarketing firms exposed as fraudulent and incompetent has done nothing for the PR of selling.  This type of behaviour is labelled as ‘selling’ by the media which I argue is incorrect.  The type of behaviour and intentions exhibited by these operators and other ‘shonk merchants’ is actually fraud and deception, and in some cases bullying and intimidation. That is not selling.  This is one reason why many people don’t want to be in sales.  Who wants to be associated with ‘shonk’?

There is another issue too, the old Australian legacy of the ‘tall poppy’ syndrome.  Heaven forbid that you take proactive control over your destiny by getting out there and promoting your business and your capabilities so others may benefit.  Heaven forbid that you actually make a name for yourself.  ‘Who do they think they are?’ or ‘They’ve got tickets on themselves’ are some of the catch cries from people who begrudge those who get up and make what they do visible to other the people.

These syncs often confuse proactive, ethical self promotion, prospecting, and selling practices with self- grandiose, boasting or big noting.  Sure there are a few people for whom this is true; it’s all about them.  While these people can be highly entertaining in some instances, people often tire of them if there is nothing of real value and substance to support them.  The truth is one can lead a very successful sales career without becoming a boastful, self-absorbed git.  In fact, the research into highly effective sales professionals shows they are often humble, highly self-aware, collaborative, see the big picture and details, effective at what they do, and have a ‘we’ not ‘me’ focus.  They are very capable, resourceful, and engender trust on all levels.  They are worth knowing.  Is this what most of us want for ourselves?  Don’t we want people to know that if they work with us they will be better off as a result?

Despite the overexposure of those shonky operators by the media or the cringe factor brought about by the ‘tall poppy’ critics, there are a lot of good untold stories about ethical selling practices out there.  They often don’t make the mainstream media or general conversations because they are happening everyday in millions of ways.  It’s a bit like IT, we never celebrate or talk about the fact that our IT system hasn’t crashed we only hear and complain about it when something goes wrong.

Yet many people struggling with the concept of selling pay good money to go on selling skills courses to learn how to sell and yet they never put it into practice.  So before you pay money for selling skills, examine the state of your mind; the beliefs, feelings, and intentions you hold about selling.

Your beliefs, not your abilities, could be holding you and your career hostage. Before you can dedicate the energy to become skilful and masterful in something as complex as selling, you need to want to sell.

So let’s cut to the chase, for those of you who now need to consciously include the capability of selling in your business mindset and skills here are a few things to consider:

  • Why do you need to sell? Who will benefit from you being able to sell competently?
  • How will ethically and proactively promoting and selling your capabilities help you and your clients?
  • What is your current view of selling? Do you hold onto a view that makes you feel ashamed of selling?  How is that view affecting your ability to keep your business healthy and viable?
  • Can you reframe your thinking about selling? See it as a way to make what you do visible to the people who need to know about you so they can benefit from your skills and talent?
  • How do you feel about the statement ‘everybody lives by selling something’?
  • How can selling be incorporated into your business and align with your ethical values and desire to run an honourable business?
  • Do you feel worthy of being able to earn what you are worth?

Sadly limiting beliefs about selling are a significant issue for many people and something that can be overcome with patience, clarity, and persistence. If this is an issue for you please feel free to contact us to discuss this further. We would be happy to help you get started on your sales career.

Remember everybody lives by selling something.

Author: Sue Barrett, www.barrett.com.au

Measuring and managing the right things in sales

October 28, 2009 in Performance Management, Sales Coaching, Sales Excellence Acadamy, Sales Leadership, Sales Management, Sales Motivation & Rewards, Sales Results, Sales Skills, Sales Training, Self Development

Who wants to work with accountable, responsible, and self-directed sales people?  Of course we all want these types of sales people in every sales team.  Yet, most businesses do not support this by setting up their sales team to clearly measure and manage their sales performance.

Sales performance management begins with accurate role descriptions and perception, data collection, and measurement in line with set goals and strategy, however many organisations measure only one variable, sale results (outputs measures).

This type of approach leaves businesses and sales teams in the dark about how they arrived at their sales results making it hard to replicate good results and eliminate poor results.

What is needed in sales teams are clearer measures of what constitutes good sales performance and we need to be able to measure and manage the right things.

So, what is performance and why measure it?

Performance can be equated to behaviour, as it involves what people actually do. It is observable, measurable, and can be changed through the learning and application of new behaviours.  It is, however, important to select the right measure in a performance management system as performance measures can influence behaviours and attitudes within the organisation. A good performance measure will reinforce desired behaviours, while a poorly selected or incorrect measure can encourage behaviour that is unproductive and inappropriate.

An effective Sales Performance Management System measures sales results (output measures) and two additional critical variables, input and behavioural measures. The framework means this is done in a consistent and structured way.  The following diagram illustates examples of Input, Behavioural and Output measures for sales people.

Input, Beh, Output Measures Small

Evaluation ArrowBy giving sales people access to explicit performance information about how they need to do their job they can begin to align themselves to organisational expectations.  With adequate training and coaching to support them we will now have sales people working consciously in their roles and on themselves to achieve greater, more competent performance.

Take this opportunity to check if, or how well, your sales people know their performance measures and are they on the path to being accountable, responsible, and self-directed sales people.

Remember, everybody lives by selling something.

Sue Barrett is Managing Director of BARRETT

What do your sales people really need to know and apply?

September 9, 2009 in Business Acumen, Sales Assessments, Sales Pioneer, Sales Planning, Sales Skills, Sales Talent, Sales Tips, Sales Training, Self Development

In today’s market selling skills training does not equal product training or pressure tactics.  If product training or pressure selling (the hard sell) are on the top of your sales training agenda or the only training you offer your sales people then you may want to rethink your sales training strategy.

What is expected of sales people today by way of skillful thought and action goes way beyond the product or the hard sell.

Let’s first look at what clients want.  This will then help us determine what sales people need to be able to do.

Clients today have access to more information than ever before. Clients can make product versus product comparisons very easily.  And most clients know what they are after even if they don’t know how to articulate it. Clients don’t expect to be coerced, bullied, tricked or intimidated into buying either.  They don’t expect to be treated like an ‘idiot’ or a ‘sucker’ by sales people who just talk at them and flash brochures or product sheets, looking for someone to boost their commissions.  Nor on the other hand do they necessarily want to make ‘friends’ with sales people.
Clients expect to communicate and deal with a real professional who knows their own business and how they can best serve their clients’ needs with creative solutions and fresh ideas.

So, what do clients want from sales people?

  • To deal with a real professional
  • To be ‘helped’ and understood
  • Business acumen and commercial awareness
  • A definition of what ‘success’ will look like
  • A planned approach for change
  • Conceptual thinking and empathy

In effect, clients are now after ‘business people’ who can sell that think about possibility and take information to the imagination phase.  Clients tend to value subject matter and solution expertise which is not the same as product knowledge.  They are looking for partners to help them map a pathway forward into the future and integrate a myriad of components, one of which is product.

Skillful thought and action are among some of the most critical skills in selling; diagnosing and solving problems, opportunity questioning, active listening, paraphrasing and verifying; advising clients on the best use of a product or a solution in relation to their priorities; linking the ‘big picture’ to details and strategy; thinking about possibilities; effective alignment of client and company objectives; listening closely to the needs of clients and being able to feed them back to marketing and technical people for product improvement and market relevance; and understanding the financial importance of client retention.

Effective sales professionals truly add value to client relationships well beyond the product.  The product is now only part of the sale, not the sale itself.

This approach to selling is seen as a distinct competitive advantage to businesses and any sales person or sales team not putting these skills into practice is at risk of losing sales and clients.   Training sales people in these skills has a significant effect on the profitability of a business.

The stereotype of the ‘smooth talking’ sales person whose job is to convince and persuade people to buy a product is outdated and, most of all, ineffective.

The skills we highlighted above are often described by those less enlightened sales individuals as ‘fluffy’ or ‘niceties’ and seen as irrelevant.  These people were either unable to extract themselves from the product  or at worst only saw their clients as a means to an end, i.e. it was only about extracting as much commission out of the client to serve their own needs – not a real partnership for a mutually beneficial relationship.

It may be worth noting that, both locally and overseas, there is an emergence of a critical skill which is ethical decision making in sales.  While not included in most selling skills programs, we are seeing a growing interest in this aspect of selling being included in training.  You have probably gathered that this always been a common thread through my writing and our work at Barrett – now it seems for obvious reasons.

Ethical training for all employees is coming through loud and clear.  This is also closely linked to ethical corporate culture, code of conduct, brand, reputation, and customer loyalty. As sales people have direct contact with prospects and customers, it would be advisable to have ethical decision making on the selling skills agenda as well.  I will discuss this specific topic in more depth in the coming weeks.

It is worth making sure your sales people conduct themselves with skillful thought and action as it may well deliver handsome payoffs.

Author: Sue Barrett is Founder and Managing Director of BARRETT.

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