In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI…
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In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most statistically probable response, not…
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In 30 seconds Key Takeaways: The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of decision-makers under 40 favour email and text…
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Join Our Webinar: Register Here As Barrett Consulting celebrates 30 years of pioneering change and helping people engage, communicate, collaborate, and sell better, AI represents the biggest transformation we’ve seen…
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In 30 seconds Key Takeaways: The Problem: Most B2B teams are dabbling with AI but lack confidence in using it effectively. Without clear government regulation, businesses need practical frameworks for…
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In 30 seconds Digital platforms now dominate B2B transactions, with over 75% of buyers preferring self-service for simple purchases. Modern buyers conduct 90% of their research independently and seek strategic…
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In 30 seconds "Tomorrow belongs to those who can hear it coming." David Bowie Bowie's genius wasn't just artistic, it was strategic. He launched BowieNet in 1998, pioneered music videos,…
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In 30 seconds Many sales teams struggle with AI adoption despite promising stats showing 90% faster proposals and 30% higher email response rates. The gap isn't sales capability, it's practical…
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In 30 seconds As AI grows more sophisticated, human connection skills become even more valuable. According to Salesforce's 2024 State of Sales report, 83% of sales teams using AI saw…
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In 30 seconds In a C-suite meeting, AI’s promise is clouded by confusion. Your inbox overflows with AI pitches: chatbots, analytics, automation. Where to start? One client is learning the…
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