Latest findings from the world of Sales Transformation

By / / Performance Management, Sales Leadership, Sales Management, Sales Training

I recently had the opportunity to MC and attend the “Optimising the Sales Force Conference – OSF2010 (website delete)” which was the follow up to the inaugural OSF2009. Building on last year’s success, this year’s conference was attended by over 120 high level sales leaders across Australia. Once again I was privileged to be part of the panel of international and local experts presenting on this year’s topic, Sales Transformation.

This was the second time in Australia that we have had the opportunity to come together as a profession and share ideas and discuss important matters moving forward, and from …

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We want more than a script

By / / Attitudes & Behaviours, Communication, Customer Service, Prospecting, Sales Relationships, Sales Skills, Sales Tips, Sales Training

Hundreds of thousands, if not millions of sales people around the world use sales scripts. Used properly, sales scripts act as scaffolding or bridgework to earn us the right to have a meaningful discussion with our prospecting customers, members, donors or subscribers. The sales script is a well constructed set of guidelines that support us when we prospect.

Good sales scripts:

  • are purposeful – have a clear reason why you are calling someone;
  • use language the customer understands;
  • are designed for the benefit of the listener with it always being “the prospects choice” to accept …

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How do you create future sales superstars?

By / / Attitudes & Behaviours, Sales Assessments, Sales Culture, Sales Leadership, Sales Management, Sales Skills, Sales Talent, Sales Training, Strategy, Success, Value Proposition & Value Add

How many of us entered our sales careers with our eyes wide open? Fully aware of what it takes to be an effective sales person – ably resourced with the tools, processes, plans and support essential to our success. Knowing full well what you were getting yourself into.

For most, if not all of us, our initiation into sales was nothing like this, and was cushioned with little or none of these luxuries. Does the analogy “sink or swim” resonate with anyone?

All of this makes the story I am about to share quite unique and refreshing. Recently, …

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How fit is your sales team?

By / / Sales Assessments, Sales Skills, Sales Talent, Sales Training

Earlier this year we had the opportunity to put a client’s field sales force through the Barrett Sales Fitness Circuit to test their sales fitness.

The Sales Fitness Circuit is designed to reinforce and continue the process of learning from the Barrett Sales Communication Training. The Sales Communication competencies (skills, knowledge and mindset) covered in the initial training is put to the test through a series of exercises. The aim is to embed the learning from the training as a way of life in the sales team’s actions and thinking.

Specific skills, competency enhancement, and behaviour …

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Measuring and managing the right things in sales

By / / Performance Management, Sales Coaching, Sales Excellence Acadamy, Sales Leadership, Sales Management, Sales Motivation & Rewards, Sales Results, Sales Skills, Sales Training, Self Development

Who wants to work with accountable, responsible, and self-directed sales people? Of course we all want these types of sales people in every sales team. Yet, most businesses do not support this by setting up their sales team to clearly measure and manage their sales performance.

Sales performance management begins with accurate role descriptions and perception, data collection, and measurement in line with set goals and strategy, however many organisations measure only one variable, sale results (outputs measures).

This type of approach leaves businesses and sales teams in the dark about how they arrived at their sales …

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Why Sales Coaching Really Matters

By / / Coaching, Sales Coaching, Sales Excellence Acadamy, Sales Leadership, Sales Management, Sales Training

You may recall that I recently wrote about an international study which reported that if Sales Managers were more frequently and better trained and coached, their sales teams achieved higher performance and results. In no other type of sales training was a more positive correlation found between frequency of training and sales performance. This article is dedicated to the importance of sales coaching and what you need to do to be an effective sales coach.

Despite popular opinion, the sales profession is very skillful with many technical and interpersonal skills that need …

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Help my sales people can’t close sales

By / / Attitudes & Behaviours, Call Reluctance, Complex Selling & Transactional Selling, Negotiation, Sales Skills, Sales Tips, Sales Training

‘My sales people are not closing sales’ is the most common complaint we hear.

The biggest cause for people not being able to close sales it not the close itself. It often starts at the beginning of the sales call.

Sales people need to be able to properly understand client’s needs and discuss possible solutions that meet those needs with the relevant products and services before any close can take place. Once this has happened they can close the sale but not before. If a sales person cannot meet a client’s needs with their products and services then it is a ‘no …

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What do your sales people really need to know and apply?

By / / Business Acumen, Sales Assessments, Sales Pioneer, Sales Planning, Sales Skills, Sales Talent, Sales Tips, Sales Training, Self Development

In today’s market selling skills training does not equal product training or pressure tactics. If product training or pressure selling (the hard sell) are on the top of your sales training agenda or the only training you offer your sales people then you may want to rethink your sales training strategy.

What is expected of sales people today by way of skillful thought and action goes way beyond the product or the hard sell.

Let’s first look at what clients want. This will then help us determine what sales people need to be able to do.

Clients today …

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Who’s delivering your sales training?

By / / Education in Sales, Sales Coaching, Sales Driven Organisations, Sales Excellence Acadamy, Sales Management, Sales Skills, Sales Strategy, Sales Talent, Sales Tips, Sales Training

You cannot fake real sales experience and sales wisdom. It is one of the professions that is the hardest to teach and train because without real life sales experience you are at risk of being seen as inauthentic.

To help you make the best choice when it comes to selecting the right sales trainer let’s consider the following:

  • What capabilities do you need to be a good sales trainer?
  • What attitudes and mindsets can makes sales people and sales results worse?

To sell or not to sell

Without real life sales experience, you will are likely to lack empathy and real insight for the …

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Help! My sales team isn’t coping with the fallout from the GFC

By / / Attitudes & Behaviours, Brain Science, Emotional Intelligence, Resilience, Sales Coaching, Sales Leadership, Sales Results, Sales Tips, Sales Training, Wellbeing

Many sales people, for the first time, are experiencing tough times when it comes to selling and many are not sure how to handle themselves in these difficult situations.

The current climate is, indeed, a test of character.

Many sales people, especially those in their 20’s and 30’s have not likely experienced selling in tough markets before. For the past 12 years prior to 2008, at least, the business climate in our market place has been, for the most part, buoyant. As we all know it’s very easy to sell when times are good.

It now begs the question: How well have …

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