What are the 3 Sales Essentials that make for effective selling?

By / / Communication, Prospecting, Sales Planning, Sales Skills, Sales Training

When we meet with leaders to discuss their sales challenges in achieving sales effectiveness we find that the source of their problems often stem from three key areas: sales planning, sales prospecting and effective sales communication with clients.

Whatever our vocation, we all need to make contact with and communicate effectively to secure the ongoing custom of members, supporters, sponsors or clients to make a living. Yet too many people still leave selling to chance. They do not have a robust sales process in place that works for them …

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Why selling is now a team sport

By / / Collaboration, Communication, Customer Service, Marketing, Procurement, Sales Relationships, Sales Training, Teamwork

Subjected to marketing and sales monologues for the better part of 40 years in the form of blanket advertising, product brochures and ‘your call is important to us’ busy signals, customers have taken the lead and are way ahead of us when it comes to having sales and marketing dialogues. Far more informed and sophisticated, and posting blogs, Facebook ‘Likes’, Tweets and reTweets, customers are engaging in their own sales and marketing dialogues about our products, our sales people, our promise, our customer service proposition and our brands, and they are affecting …

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Knowing your business

By / / Business Acumen, Communication, Procurement, Sales Relationships, Sales Research, Sales Skills, Sales Training

‘Knowing your business’ was voted as the Number 3 Sales Trends for 2011. With business becoming more complex it should come as no surprise that clients want to work with business people who can sell, think about possibilities and create a work partnership with their businesses. However, our studies with hundreds of sales professionals and middle management sales leaders reveal that the level of business knowledge and commercial acumen is poor or non-existent in many cases. Often trained on product but not on business practices, many sales teams are falling short in delivering …

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Different sales assessments and how to use them

By / / Attitudes & Behaviours, Call Reluctance, Coaching, Emotional Intelligence, Ethics & Values, Prospecting, Recruitment & Sales Recruitment, Sales Assessments, Sales Culture, Sales Research, Sales Training, Self Development

If you wanted to, you could sit down for at least four weeks and complete 100’s of sales assessments and there would still be more on offer. This over abundance of sales assessments can be confusing because they are not all the same. If you do not know what you want to measure it will make looking for an effective sales assessment tool that much harder. Here are some questions that may help you select your sales assessments with more precision.

  • Why will this person sell? (Motives, Ambition, Goals)
  • Will this person sell? (Attitudes, Mindset, Not …

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How much training should I give my sales team?

By / / Coaching, Sales Leadership, Sales Management, Sales Planning, Sales Training

Highly effective sales people and teams do not happen by chance. A study by Aberdeen Group (2009) of 8,500 top performing companies with a turnover in excess of $50 million, showed that the highest performing of these in each of their industries provided their sales teams with no less than 8 days of focussed sales training per year, and this did not include product training.

Another Aberdeen Group Productivity report (2008) showed that top-performing sales organisations were 24% more likely than all other companies to either have in place, or have short-term plans to implement, …

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Planning for 2011

By / / Marketing, Sales Forecasting, Sales Measures - Inputs & Outputs, Sales Planning, Sales Research, Sales Training

Budgeting and developing strategy for 2011 should be near the top of your ‘to-do’ list right now or be bedded down already. People complain about being too busy and never having enough time, however if you do not make time for regular planning you will let everyone down.

Make time to work on:

  • Forecasting
  • Evaluating staff hiring and implementing staff development plans
  • Ensuring that your marketing calendar is planned through to June 2011 at a minimum

Right now we are working with several clients on their sales plans for 2011 as well as planning out their 2011 sales training schedule.

Here are …

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How can we learn from our best sales performers?

By / / Sales Leadership, Sales Talent, Sales Training

How do we get the rest of our sales team learning from our top performers? Should we get our top sales performer in front of our sales team to teach them how to be more effective?

Well that all depends

  • How well does that top sales performer understand how and why they sell well?
  • Can they articulate what they do in a step by step process?
  • Can they teach to the others in a simple and meaningful way?
  • Do they want to teach others?

The reality is that most top sales performers are unaware of what makes them ‘good’ which in turn makes it really hard …

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The real $ value of role playing

By / / Sales Skills, Sales Training

Tell almost any sales person they are going to participate in role plays as part of their sales training and you will hear a collective groan. In short most sales people hate role playing. It is often seen as a form of potential embarrassment, or something stilted and false. Many people feel self conscious and don’t want to look ‘bad’ in front of their peers. It doesn’t help either that over 90% of all sales people follow no logical processes when selling, so when it comes to role playing they don’t know what to work on.

When …

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Why we should put the Trainer back into Sales Management

By / / Coaching, Performance Management, Sales Management, Sales Training

Up until 20 years ago, a key function of a sales manager’s role was the regular training of their sales people. What did this look like? Well, something like this: weekly 1 hour power training sessions for the sales team focusing on honing key skills, bi-monthly half day or 1 day sessions drilling down on account planning, strategy, market and product knowledge, and formal class room training usually employing external, expert training providers on a once or twice yearly basis to boost their teams to the next level. This was all supplemented by sales meetings and one-on-one coaching.

Many sales managers …

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Through the looking glass

By / / Attitudes & Behaviours, Emotional Intelligence, Performance Management, Sales Management, Sales Training, Strategy

Through the looking glass was voted by you as the number 8 Sales Trend for 2010.

Many sales people are tired of being told that they need to sell like someone else to be successful. Many are unsure of what they should be modelling. Too often they are told to ‘just be like’ someone else but with no reference to what that actually looks like they are left poking around in the dark mimicking the ‘star’ performer and left feeling unauthentic. And ‘big sticks’, bribes or fear don’t help either.

Most people, and especially sales people, …

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