Success is a moving platform

Do you have the wrong sales team delivering your sales strategy?

Ask yourself the follow the questions:

  • How has your strategy and /or market place changed recently?
  • How have you seen the role of ‘sales’ change over the last few years in your industry?
  • How do your sales people compare to your competitors?
  • How do your sales people need to sell now?
  • How is your product offering behaving in the market place now? Was it once exclusive and now a commodity?

The definition of a ‘good’ salesperson is driven by many possible needs. Those needs are a function of industry standards, changing market conditions, competition, corporate strategy …

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Leadership, Sales and a Clear Message

Welcome to 2009.

Over the summer break I was talking with a number of friends about what 2009 will hold for us, our families, our communities and our businesses. Without exception, we discussed the current and possible effects of the GFC (global financial crisis) on our markets and especially on our thinking and our actions moving forward. We discussed the importance of open, clear and honest communication and decisive leadership, clear goals and defining what we stand for.

We discussed the fact that it would be very hard for people to make ‘easy’ money this year i.e. playing the stock market, etc. …

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Practice, Practice, Practice then Play

In the sporting world it is expected that athletes make the time to practice, practice, practice and then go and compete or play the game. Through regular practice they hone their skills, behaviours and attitudes to ensure they are ‘match fit’ and ready to compete at the highest standards.

A sports team needs to make sure that when they are in the thick of the game they can draw upon those skill drills and practice sessions to perform well as a team and perform well under pressure.

When an individual athlete is neck and neck with a competitor racing for the finish …

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Sales Training is not a luxury – it’s essential

Keeping you and your sales team ‘match fit’ and actively engaged in the market place selling effectively is paramount to your survival and success in today’s market. Yet too many businesses, large and small, do not train their sales teams in the vital skills needed in the much more consultative, value add, less product focused market of today.

I was reminded of this again when I was speaking with a 35+ year veteran in sales and sales management who works in the office equipment and facilities management industry. We were discussing the sales team he has inherited recently and how they …

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Same, Same but Different

I came across some research on sales motivation which seems to shed some further light on why it is important to use programs which are culturally specific to your sales peoples motivations and values.

A major study of sales motivation presented at the annual convention of the Society for Marketing Advances has revealed significant cultural differences driving sales success. It has helped explain why some of the better made-in-the-USA sales management practices aren’t more effective in other nations. The answers may lie in what really provides motivation for salespeople.

The study (coauthored by Dr. John F. Tanner, III, associate professor …

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Learn to say ‘NO’

Giving away the margin and undercutting your prices because you can’t say ‘NO’ is no good for anyone. It devalues you, your product, and your market. If done on mass then customers expect ‘cheap’ all the time, not fully appreciating the real value of the products or services they buy. All you do is risk devaluing you and your business.

Just look at the ‘perpetual sales’ going in retail all the time. No one ends up making any money and people go out of business.

Let’s face it; there will always be someone offering their products or services cheaper than you. …

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Costing cutting at the expense of sales? Bad move

I don’t know about you, but when markets start to tighten or when things feel a bit uncertain, instead of cost cutting and bunkering down, I have found that you need to do precisely the opposite. You need to invest in your sales efforts with good strategy, sales training, good sales management and good sales coaching.

I have experienced selling in tight markets over the years and found these times to be some of my most successful sales years. Why? Because I took advantage of everyone else’s pessimistic approach as they sat around complaining, and I got out there and learned …

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Influencing vs Negotiating

It has often been said that very strong negotiation skills are critical to being a high performing sales person. However, findings from our “sales force fitness” profiling work, where we profile critical qualities for successful sales performance in many businesses, large and small, is telling a very different story.

Before you invest your training dollars into negotiating skills training for your sales team, you might like to think about investing it into influencing skills training instead.

Why? The ability to positively influence prospects or clients towards your brand and product offering – more so than negotiation – is what is needed in …

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Professional Visitor or Professional Sales Person?

I am seeing a lot of time wasted by sales staff aimlessly chatting with clients.

How often are you left with the feeling that your sales people are seeing clients, but beyond the “hello” and general chat, nothing of substance is happening?

I call it the phenomenon of “professional visitation”.

Often the cause can be isolated to a sales person’s reticence to ask the “hard questions”. Preferring to operate at a more superficial level, there is little chance the sales person will ever become involved in negotiating their way through customer demands and price issues.

Contact time with customers should always be productive. It …

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The trouble with sales training

What impact does attending a sales training program have on change?

It all depends on what type of training format your sales people attend. Too many companies look for quick fixes and waste heaps of money in the process.

Firstly forget Event Style training – you know those one day RAH RAH sessions that promise the world and deliver nothing in the long run. They DON’T work! They have the effect of a hot bath – nice whilst you are in it but it soon gets cold.

I am not saying all …

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